In the summer issue of Rural Lifestyle Dealer, we’re researching opportunities with recreational customers — and we’re seeking your input.

We know the market is a strong one. Nearly half of you expect to add utility vehicles to your lineup this year, according to our 2016 Dealer Business Trends & Outlook Report, and 20% plan to add ATVs.

Many other products you carry, such as generators, chain saws, seeders and drills and trailers are sought out by hunters and outdoors enthusiasts.

How does your dealership target and sell to this growing market? Share your comments with Managing Editor Lynn Woolf, lwoolf@lessitermedia.com, 316-648-3717.