In its newest report on the ride-on mower market, Global Market Insights offers data, trends and analysis with a solid forecast for future growth.
The global ride on mower market size was estimated at $6.4 billion in 2024 and is expected to grow from $6.7 billion in 2025 to $10.3 billion in 2034 at a Compound Annual Growth Rate (CAGR) of 4.9%, according to newly-issued report from Global Market Insights. The analysts also report that, in 2024, North America dominated the ride on mower market accounting for approximately 31% of the global market share and generated nearly $2 billion revenue in the same year.
The March 2025 Market Industry Report also noted industry reports from the Outdoor Power Equipment Institute (OPEI) indicate that lawn tractors account for over 40% of the ride-on mower market share, underscoring their widespread adoption.
In 2024, the lawn tractors segment generated revenue of $2.7 billion and is expected to grow at a Compound Average Growth Rate (CAGR) of around 4.9% during the forecast period (2021-2034). The market encompasses Lawn Tractors, Zero-Turn Mowers, Garden Tractors, Rear Engine Riding Mowers and Stand-on Mowers.
Growth Drivers
Four key drivers behind the ride-on mower market growth were identified, and include:
- Increasing residential and commercial landscaping activities
- Technological advancements in mower designs
- Growing adoption of electric and battery-powered models
- Rising disposable incomes and lifestyle changes
- Automation, Innovation and Smart Tech Trends
In the Global Market Insights’ overview of trends, analysts offered the following insights:
“The ride-on mowers are gradually updating to electric and battery-operated models, which is positively impacting this growing market,” according to the analysis. The report also zeroed in on the increasing focus on environmental sustainability and regulatory pressures creating an “overall shift from handheld gas-operated mowers to electric and battery-operated mowers.”
The report’s focus on automation and “smart” technologies underscored the changing landscape of the industry moving toward innovation and customer’s increasing interest in benefits delivered by innovative products emerging into the marketplace in recent years. “Smart, autonomous mowers are programmable and can self-detect location boundaries, schedule mowing events, and create efficient cutting strategies. The level of sophistication that these mowers offer is attractive to customers who aim at cutting down operational time since minimal supervision is required to ensure maximum output,” according to Global Market Insights.
The analysis added that data from the International Mowers and Outdoor Equipment Association (IMOA) highlights a 15% annual growth in the adoption of electric and smart mowing solutions.
While North America dominates the market, Global Market Insights also uncovered the following findings from around the world. According to the report, “Europe maintains a major portion of the global ride on mower market, particularly in nations with large-scale lawns and public parks. The market is shifting towards electric models due to higher premium product demands from professional landscapers and environmental awareness among homeowners.” It added,
“The Asia Pacific region's markets are changing due to urbanization and an increasing disposable income in the population. China, Australia, Japan, and South Korea are the largest consumers as well as producers of these mowers.”
