Consumers now expect their buyer journey to be entirely frictionless and immediate, regardless of the particular industry or product in question. How can your in-store experience match other “frictionless” buying scenarios, while keeping the positive attributes of the retail shopping experience?
For dealers who specialize in smaller equipment, the professional farmer who is categorized as “small” should also represent a fertile area for customer prospecting — because it’s huge.
Every 3 years since 2011, Ag Equipment Intelligence and Farm Equipment magazine have conducted a poll asking farmers why they would move away from their favorite brand of equipment.
The Clawsons of Elizabethton, Tenn., make running 3 businesses look easy, including a 1-year-old tractor dealership. To them, it’s as much recreation as it is work.
Kasey Thren of Clare, Mich., transitioned from landscaping for people to landscaping for wildlife when he started his deer management business in 2012. He works with Gene's Power Equipment of Coleman, Mich.
When is the best time to develop a succession plan? Ten years before you want to exit the business. However, it is never too late to start planning your exit from daily decisions or from the business altogether, while preserving your legacy.
Rural Lifestyle Dealer is launching this “Great Ideas” series, sharing how dealers are solving issues that nag many others as well. In this kick-off feature, Proven Power, VineTech Equipment and Zimmer Power Equipment have researched, reached out and taken chances on new ways to recruit and retain employees as well as enhance their online reputation. See how they did it and adapt their ideas.
Many dealers say that finding good employees is the issue they are most concerned about and Proven Power Inc. has found another stumbling block along the way — getting people to show up for interviews.
Proven Power Inc., a Wisconsin-based John Deere dealership, is trying new ways to find employees, including seeking out veterans for their technical expertise as well as those from outside the industry who have a strong customer service background.
Proven Power Inc., a Wisconsin-based John Deere dealership, is trying new ways to find employees, including seeking out veterans for their technical expertise as well as those from outside the industry who have a strong customer service background.
Selling equipment to a first-time customer who doesn’t have operation experience could be a recipe for disaster. As dealers, we have a responsibility to ensure the safety of our customers, while keeping in mind the dangers of liability and litigation.
Don’t overlook the value a service writer can bring to your shop just because you have a service manager and service techs already on staff. Rural lifestyle customers are fueling growth in dealerships, so now is the time to add a service writer or redefine the position.
The Clawsons of Elizabethton, Tenn., make running 3 businesses look easy, including a 1-year-old tractor dealership. To them, it’s as much recreation as it is work.
When is the best time to develop a succession plan? Ten years before you want to exit the business. However, it is never too late to start planning your exit from daily decisions or from the business altogether, while preserving your legacy.
Consumers now expect their buyer journey to be entirely frictionless and immediate, regardless of the particular industry or product in question. How can your in-store experience match other “frictionless” buying scenarios, while keeping the positive attributes of the retail shopping experience?
Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product
Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative
solutions for Rural Lifestyle and Industrial Equipment customers.
Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and
has continued to push the boundaries of innovation and technology ever since. As a manufacturer of
diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial
equipment, Yanmar's products are sold in over 130 countries.
At Yanmar America, we are committed to providing our customers with the highest quality products
and services, backed by a strong team of professionals who share our dedication to excellence. We
look forward to the opportunity to work with you in achieving your goals.
Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.