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The Power of Ag Journalism: Niche Media, Agribusiness & Market Shifts

March 27, 2025

In this episode of The Germinate Podcast, Joe Sampson sits down with Mike Lessiter, President of Lessiter Media, to discuss the evolution of agricultural journalism, the role of media in shaping the farm equipment industry, and how niche publishing serves as a powerful resource for agribusiness professionals.

Rural Bankers Convey Pessimism on Economy in Rural Mainstreet Index

The latest Creighton University Rural Mainstreet Index (RMI) is signaling continued pessimism about the economy from rural bankers, nearly two-thirds of whom expect 2025 farm income to decline.

By Christine Book posted on March 27, 2025 | Posted in Data & Forecasts

Creighton University's Rural Mainstreet Index (RMI) is signaling continued pessimism about the economy from rural bankers, nearly two-thirds of whom expect 2025 farm income to decline.

Remembering Kasco Manufacturing's Phil Kaster

March 5, 2025 | Posted in Manufacturer News

Phil served as President of Kasco, a company he and his father, founded and co-owned since July of 1965.

FEMA Elects New President, Officers

November 13, 2023 | Posted in Manufacturer News

The Board of Directors of the Farm Equipment Manufacturers Assn. elected officers at the Marketing & Distribution Convention in Kansas City, Mo. on Wednesday, Nov. 1, 2023.

King Kutter Hires New Sales Manager Jon Sherrod

February 7, 2022 | Posted in Manufacturer News

King Kutter, Inc., has named Jon Sherrod as its new sales manager. Sherrod will oversee a team of sales professionals throughout the United States.

FEMA Elects Tim Burenga as New President

November 4, 2021 | Posted in Manufacturer News

Leading the Association as president will be Tim Burenga, vice president of sales and purchasing at Worksaver, Inc., in Litchfield, Ill.

Prepare Your Business for Emergencies

July 15, 2019 | Posted in Best Practices, Safety Resources

Source: U.S. Small Business Administration

Focus on disasters that pose a realistic risk to your small business. Consult the following resources and loan sources to lessen the financial impact of disasters and reopen your business quickly.

AEM, EDA & FEMA Support Ag Teacher Scholarships

May 14, 2019 | Posted in Dealer News

With help from the Equipment Dealers Assn. (EDA) and Farm Equipment Manufacturers Assn. (FEMA), 36 educators from 12 states were awarded partial scholarships for certification in equipment courses starting this summer.

Rural Lifestyle Dealer Columnist Presenting at Upcoming FEMA Meeting

By Rural Lifestyle Dealer Staff posted on September 7, 2018 | Posted in Manufacturer News, Dealership Marketing

Mike Wiles, creator of AskTractorMike.com and a Rural Lifestyle Dealer columnist, will be a moderator, panelist and presenter at the Farm Equipment Manufacturers Assn.'s Fall Marketing & Distribution Convention.

How We Did It

[Podcast] Conversations with Ag Equipment’s Entrepreneurs: Layton and Nick Jensen

In this bonus podcast, “How We Did It: Conversations with Ag Equipment’s Entrepreneurs” brought to you by Yanmar, Editor Mike Lessiter sits down for a conversation with the father-son team of Layton and Nick Jensen of Thurston Manufacturing Company.

March 28, 2018 | Posted in Best Practices, Rural Lifestyle Market

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Mowhawk Mowers Enters the Zero-Turn Space

Mowhawk mowers using decades of manufacturing experience to enter the zero-turn space and grow its dealer network.

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Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.

Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.

At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.