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Dealer Information Overload

By Tim Brannon posted on February 19, 2024 | Posted in Best Practices

We all receive a plethora of information every time we open a browser, email, smart phone or thumb through an old-fashioned magazine.

Achieving Peak Performance

Rethinking Your Brand, Showroom Strategy

Today’s largest customer segments, Baby Boomers and Millenials, are influenced by attractive, interactive showrooms.

By Bob Clements posted on November 10, 2018 | Posted in Best Practices, Dealership Marketing

Now is a perfect time of year to rethink your dealership’s showroom and merchandising strategy.

From the Field

Reducing Friction

By Lynn Marcinkowski Woolf posted on April 23, 2018 | Posted in Dealership Marketing

Consumers now expect their buyer journey to be entirely frictionless and immediate, regardless of the particular industry or product in question.

From the Field

Commentary: Reducing Friction

By Lynn Marcinkowski Woolf posted on April 21, 2018 | Posted in Dealership Marketing

Consumers now expect their buyer journey to be entirely frictionless and immediate, regardless of the particular industry or product in question. How can your in-store experience match other “frictionless” buying scenarios, while keeping the positive attributes of the retail shopping experience?

The Top 10 Business Trends That Will Drive Success In 2018

By Rural Lifestyle Dealer Staff posted on December 26, 2017 | Posted in Data & Forecasts

Source: Forbes.com

Dealers can put several trends to good use in 2018, including the increasing importance of subject matter experts and the preference for live interactions.

Big Picture

How Did You Fare on Top Biz Trends for 2016?

The connection economy, strengths-based leadership and content marketing were among the top business trends for this year.

By RLD Staff posted on December 12, 2016 | Posted in Best Practices

Source: Forbes

The connection economy, strengths-based leadership and content marketing were among the top business trends for this year.

Sales Expert Jason Dorsey to Speak at GIE+EXPO, Hardscape North America

May 31, 2016 | Posted in Dealership Marketing

Dorsey, a bestselling 'Gen Y' author at age 18 and winner of the Entrepreneur of the Year award at age 25, will address generational trends and how to sell to the different age groups.

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Mowhawk Mowers Enters the Zero-Turn Space

Mowhawk mowers using decades of manufacturing experience to enter the zero-turn space and grow its dealer network.

Top Directory Listings

Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.

Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.

At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.