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Achieving Peak Performance

Forget New Customers

Focus instead on engaging with your existing ones.
By Bob Clements posted on November 12, 2016 | Posted in Best Practices
Over the last few months, I have attended and spoken at six national dealer meetings for various manufacturers. I can say without a doubt that the common thread that ran through those meetings was the importance of attracting new customers and working hard to make those customers both excited and satisfied. That means getting them excited about the product they invested in, whether it be a tractor, UTV or lawnmower, and making sure they are satisfied with the experience they had, both the people and the purchasing process.
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BClements.png
Achieving Peak Performance

Forget New Customers

Focus instead on engaging with your existing ones.
By Bob Clements posted on November 12, 2016 | Posted in Best Practices
Over the last few months, I have attended and spoken at six national dealer meetings for various manufacturers. I can say without a doubt that the common thread that ran through those meetings was the importance of attracting new customers and working hard to make those customers both excited and satisfied. That means getting them excited about the product they invested in, whether it be a tractor, UTV or lawnmower, and making sure they are satisfied with the experience they had, both the people and the purchasing process.
Read More
Achieving Peak Performance

Keeping Your Sales Funnel Full

Know how many customers you need to engage with to meet your sales goals.
By Bob Clements posted on August 6, 2016 | Posted in Dealership Marketing
The nice thing about working in a dealership is that just about everything that happens has a number associated with it. This allows you to measure and determine how each department or employee is performing. For example, in the service department, we look at recovery and service technician efficiency. In the parts department, we look at profit margins, fill rates, transaction times and transaction values. And in the sales department, we focus on profit margins, transaction values, closing ratios and sales funnels.
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Achieving Peak Performance: Checking the Health of Each Department

Three simple numbers can help you quickly gauge performance.
By Bob Clements posted on April 23, 2016 | Posted in Dealership Marketing
Long before technology was available to detect lethal gases in coal mines, miners carried canaries into the mines with them to act as an early warning system. If the canary died, it meant the gas levels had risen to where the miners’ lives were in danger and it was time to evacuate. While we don’t actually use canaries in our dealerships to alert us of potential issues, we do have three simple numbers that warn us of impending doom.
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Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.


Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.


At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

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Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.

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