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From the Field

Sell Me a Mower: Where Do We Go from Here?

By Lynn Marcinkowski Woolf posted on July 23, 2019 | Posted in Dealership Marketing, Rural Lifestyle Market

I thought my June 4 blog post, “No One Wants to Sell Me a Mower,” was going to be a simple anecdotal story about my personal experience and how I thought dealers were not marketing to customers like me. I was way off.

From the Field: Where Do We Go from Here?

By Lynn Marcinkowski Woolf posted on July 23, 2019 | Posted in Dealership Marketing, Rural Lifestyle Market

Put Your Marketing Dollars to Work

By Bob Clements posted on May 3, 2019 | Posted in Best Practices, Dealership Marketing

Source: Bob Clements International, Inc.

Five percent of your projected gross revenue should go toward marketing if you've been in business for 5 years or less and 3% if you have been in business 5 years or more.

Sherwood Tractor’s Digital Marketing Enhances Personalized Customer Experience

New technology combined with customer service attitude drives marketing and website initiatives for a 2018 Dealership of the Year.

By Sierra Wolff posted on January 10, 2019 | Posted in Best Practices, Dealership Marketing

TV advertising helped Bart Sherwood grow his dealership in its early days, and it remains an important part of Sherwood Tractor’s marketing program. However, Sherwood knew that digital marketing was the next necessary step, an area that was outside his comfort zone.

Getting Results with Do-It-Yourself Marketing

Three dealers share why they are bypassing marketing agencies and doing their own Facebook, Google ads and social media campaigns.

By Lynn Marcinkowski Woolf posted on November 7, 2018 | Posted in Best Practices, Rural Lifestyle Market

Ditch the agency, do your own marketing campaigns, save money and get better results. You just need to get started. That’s the message from three dealers, Doug Vahrenberg, Lee Parish and Ben Garton.

Bob Clements Intl.: Your Marketing Questions Answered

By Sara Hey posted on November 1, 2018 | Posted in Best Practices

Source: Bob Clements, International Inc.

Sara Hey of Bob Clements Intl. offers advice for two of the most commonly asked marketing questions: How to know who your typical customer is and what percentage of sales should be spent on marketing.

Big Picture

Admit it: You Have No Marketing Budget

April 4, 2016 | Posted in Dealership Marketing

You spend money on advertising, but that doesn’t mean you necessarily have a marketing budget. And, if you don’t, you’re not alone among other small businesses, according to Steve McKee of Bloomberg.

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Mowhawk Mowers Enters the Zero-Turn Space

Mowhawk mowers using decades of manufacturing experience to enter the zero-turn space and grow its dealer network.

Top Directory Listings

Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.

Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.

At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.