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Lessiter Media Co-Founder Pam Lessiter Passes

She co-founded ‘a different kind of ag publishing company’ in 1981 with husband, Frank

March 11, 2025

Pam Lessiter, co-founder of Lessiter Media Inc., passed away peacefully at home, surrounded by her loving husband, Frank, and all 4 of her children in a room packed with in-laws and grandchildren on March 8, 2025 after an unwavering 7-year battle with lung disease.

Observations on ‘No Regrets’

Lessiter shares personal takeaways at the annual conference that pushes men to take stock of their lives – in business and in the home – and ‘to show up, step up & grow up.’

By Mike Lessiter posted on February 4, 2025

Lessiter shares personal takeaways at the annual conference that pushes men to take stock of their lives – in business and in the home – and ‘to show up, step up & grow up.’

The Aftermarket Argument: Is it Fact, Fantasy or Fallacy?

With a cloudier outlook for ag equipment wholegoods sales, Mike Lessiter seeks dealer and major-line opinions — and their responses may surprise you.

By Mike Lessiter posted on January 30, 2025 | Posted in Best Practices

With a cloudier outlook for ag equipment wholegoods sales, Lessiter seeks dealer & major-line opinions — & their responses may surprise you.

To the Point

Don’t Walk Past the Problem, Address It Now

By Kim Schmidt posted on November 17, 2024 | Posted in Best Practices

When asked about the origin of his leadership style, the late Gulf War General Norman Schwarzkopf answered, “I never walk past a problem. I never see something going wrong and forget about it. I always stop and confront it right there.”

To the Point

Roll Call: Integrity

To do the right thing at the right time in the right way requires strength, wisdom and understanding.

By Mike Lessiter posted on November 10, 2024

As we give up our most treasured investment – our time in working hours – we can, and should, expect to be under the care of business leaders who’ll measure up to the word integrity.

Ag Equipment’s Changing Marketing Tactics

By Tim Brannon posted on November 3, 2024

Our man, Mike Lessiter, wrote a blog recently concerning questionable advertising decisions by farm equipment manufacturers. It was spot on.

Observations on Dad’s Calling

By Mike Lessiter posted on September 5, 2024

It’s a pleasure to introduce you to my dad, Frank Lessiter, and what I would call the 5th child in our family, his No-Till Farmer (NTF) publication. I was 3 years old when Dad put out the first edition, and I can’t recall a time when NTF wasn’t a part of the family.

Dealers Report Higher Outdoor Power Equipment Scores & Higher Satisfaction in 2024

Grasshopper & Wright Mfg. dominate NAEDA dealer-manufacturer rankings of OPE OEMs

By Mike Lessiter posted on August 5, 2024 | Posted in Manufacturer News, Niche Markets

Outdoor power equipment (OPE) manufacturers improved their year-over year dealer satisfaction scores in 2024.

Beatrice Lazarski Named 2024 Frank Lessiter Ag Media Scholar

May 9, 2024

Beatrice Lazarski is a Junior from Wauwatosa, Wis., studying Life Sciences Communication, Spanish and Psychology with a certificate in History. "I am so appreciative of the opportunities this scholarship has given me," Lazarski says.

Understanding the ‘Considered Purchase’ & the 'Decision-Making Unit'

By Mike Lessiter posted on December 18, 2023 | Posted in Best Practices, Dealer-to-Dealer Resources

I recently ran into a friend at a funeral who was a colleague on the Media Growth Executive Peer Group with me for many years. Several years my senior, Tim Fixmer is among the leaders I most admire in business-to-business (B2B) marketing.

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