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The Power of Ag Journalism: Niche Media, Agribusiness & Market Shifts

March 27, 2025

In this episode of The Germinate Podcast, Joe Sampson sits down with Mike Lessiter, President of Lessiter Media, to discuss the evolution of agricultural journalism, the role of media in shaping the farm equipment industry, and how niche publishing serves as a powerful resource for agribusiness professionals.

Lessiter Media Co-Founder Pam Lessiter Passes

She co-founded ‘a different kind of ag publishing company’ in 1981 with husband, Frank

March 11, 2025

Pam Lessiter, co-founder of Lessiter Media Inc., passed away peacefully at home, surrounded by her loving husband, Frank, and all 4 of her children in a room packed with in-laws and grandchildren on March 8, 2025 after an unwavering 7-year battle with lung disease.

Observations on ‘No Regrets’

Lessiter shares personal takeaways at the annual conference that pushes men to take stock of their lives – in business and in the home – and ‘to show up, step up & grow up.’

By Mike Lessiter posted on February 4, 2025

Lessiter shares personal takeaways at the annual conference that pushes men to take stock of their lives – in business and in the home – and ‘to show up, step up & grow up.’

The Aftermarket Argument: Is it Fact, Fantasy or Fallacy?

With a cloudier outlook for ag equipment wholegoods sales, Mike Lessiter seeks dealer and major-line opinions — and their responses may surprise you.

By Mike Lessiter posted on January 30, 2025 | Posted in Best Practices

With a cloudier outlook for ag equipment wholegoods sales, Lessiter seeks dealer & major-line opinions — & their responses may surprise you.

To the Point

Don’t Walk Past the Problem, Address It Now

By Kim Schmidt posted on November 17, 2024 | Posted in Best Practices

When asked about the origin of his leadership style, the late Gulf War General Norman Schwarzkopf answered, “I never walk past a problem. I never see something going wrong and forget about it. I always stop and confront it right there.”

To the Point

Roll Call: Integrity

To do the right thing at the right time in the right way requires strength, wisdom and understanding.

By Mike Lessiter posted on November 10, 2024

As we give up our most treasured investment – our time in working hours – we can, and should, expect to be under the care of business leaders who’ll measure up to the word integrity.

Ag Equipment’s Changing Marketing Tactics

By Tim Brannon posted on November 3, 2024

Our man, Mike Lessiter, wrote a blog recently concerning questionable advertising decisions by farm equipment manufacturers. It was spot on.

Observations on Dad’s Calling

By Mike Lessiter posted on September 5, 2024

It’s a pleasure to introduce you to my dad, Frank Lessiter, and what I would call the 5th child in our family, his No-Till Farmer (NTF) publication. I was 3 years old when Dad put out the first edition, and I can’t recall a time when NTF wasn’t a part of the family.

Dealers Report Higher Outdoor Power Equipment Scores & Higher Satisfaction in 2024

Grasshopper & Wright Mfg. dominate NAEDA dealer-manufacturer rankings of OPE OEMs

By Mike Lessiter posted on August 5, 2024 | Posted in Manufacturer News, Niche Markets

Outdoor power equipment (OPE) manufacturers improved their year-over year dealer satisfaction scores in 2024.

Beatrice Lazarski Named 2024 Frank Lessiter Ag Media Scholar

May 9, 2024

Beatrice Lazarski is a Junior from Wauwatosa, Wis., studying Life Sciences Communication, Spanish and Psychology with a certificate in History. "I am so appreciative of the opportunities this scholarship has given me," Lazarski says.

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Mowhawk mowers using decades of manufacturing experience to enter the zero-turn space and grow its dealer network.

Top Directory Listings

Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.

Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.

At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.