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3 Ways to Take Advantage of the Winter Season

By Ben Thorpe posted on December 1, 2023 | Posted in Best Practices

I’ve been thinking more and more about some of the best tips and tricks Rural Lifestyle Dealer has seen over the years about what dealers should be doing during the winter.

New Holland Construction Offers Unlimited-Hour, 1st Year Warranty on Skid & Track Loaders

December 12, 2017 | Posted in Manufacturer News

New Holland Construction will now offer unlimited hours within the first year of its new standard 2-year, 2,000 hour full-machine warranty on SuperBoom skid steers and track loaders.

Caterpillar Introduces Yellowmark Brand of Replacement Parts

December 7, 2017 | Posted in Manufacturer News

Source: Caterpillar

Yellowmark will offer an alternative for customers looking for reliable, value-priced parts, available from their local Cat dealer.

Tune in to ‘Measuring Up: Dealers Share Performance Data’

RLD launches its quick-read “Measuring Up” series evaluating data from United Equipment Dealers Assn.’s Cost of Doing Business Study. See how you compare with business metrics from other dealerships.

May 8, 2017 | Posted in Data & Forecasts

RLD launches its quick-read “Measuring Up” series evaluating data from United Equipment Dealers Assn.'s Cost of Doing Business Study. See how you compare with business metrics from other dealerships.

Proven Power’s Outlook for Growth

January 20, 2017 | Posted in Best Practices, Niche Markets, Rural Lifestyle Market

Bill Brooks, Proven Power President, shares his outlook for 2017. The dealership has two locations in Wisconsin.

Kurt Coffey Named VP CNH Industrial Parts & Service, North America

July 22, 2016 | Posted in Manufacturer News

Coffey succeeds Scott Harris, who recently became vice president of CNH Industrial’s CASE Construction division.

Dealers Sound Off

Focusing on Durability

By Lynn Marcinkowski Woolf posted on July 11, 2016 | Posted in Dealership Marketing

Mertz Farm Equipment has moved away from lines carried in Box stores and instead focuses on durable commercial-grade equipment.

Dealers Sound Off

Combating the Myth that Big Boxes are Cheaper

By Lynn Marcinkowski Woolf posted on June 27, 2016 | Posted in Dealership Marketing

Herrington Equipment is competing with new Big Box stores in the area by educating customers about their service advantage and fair prices.

Achieving Peak Performance

6 Positions You Need in Your Service Department

Create the level of performance your customers expect and the level of profitability you deserve.

By Bob Clements posted on May 2, 2016 | Posted in Best Practices

A dealership’s service department is the backbone of the organization. No other department in the dealership, be it parts, wholegoods or rental, will have more impact — positive or negative — on a customer. That’s why I am so passionate about making sure they are profitable for the dealership and deliver a “wow” experience for customers.

How to Sell: Expanding into Construction with Skid Steers

Specialize your approach to sales and service to successfully sell skid steer loaders to the construction market and related segments.

By Mike Wiles posted on April 18, 2016 | Posted in Niche Markets

In Rural Lifestyle Dealer’s 2017 Business Trends and Outlook Report, more than 31% of respondents said they planned to add skid steer loader products to their portfolio this year. That decision may not be surprising with many economic indicators showing a strong homebuilding market.

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Mowhawk Mowers Enters the Zero-Turn Space

Mowhawk mowers using decades of manufacturing experience to enter the zero-turn space and grow its dealer network.

Top Directory Listings

Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.

Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.

At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.