Bring Back the Classics: Veteran Insights on John Deere and 1980s Business Strategies

By Brad Barefoot posted on July 1, 2024 | Posted in Best Practices, Dealership Marketing

There is an old saying: "You can't be everything to everybody." I've worked in the agricultural/outdoor power equipment industry all my life. I was a Toro, Wheel Horse, and Lawn-Boy dealer.

Selling the Rural Lifestyler: Get Away from 'This Month-itis'

By Rodney Miller posted on July 11, 2012 | Posted in Best Practices

Father's Day caused me to stop and reflect, maybe more than usual, about my father and his selling skills, as well as the great values he instilled in my siblings and me. My dad, Gene Miller, and my uncle, Charlie Miller were two of my heroes when it came to business. Uncle Charlie was an International Harvester dealer in McLeansboro, Ill., and both were sales- men, the kind you seldom see anymore.

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AEM Highlights Pro-Manufacturing Policy Initiatives

For its part, the editorial team at Lessiter Media, reporting on behalf of Farm Equipment, Rural Lifestyle Dealer, Ag Equipment Intelligence and Precision Lifestyle Dealer, joined the AEM Manufacturing Express at two of its stops, including Woods Equipment in Oregon, IL and Kuhn in Brodhead, Wisc.

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Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.

Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.

At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.

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