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Total Revenue Changes 2016 to 2015
Dealer Business Trends & Outlook

Upward Trend Continues for Rural Equipment Market

Rural lifestyle dealers forecast strong growth in overall and aftermarket revenue as the customer base continues to grow.
By Lynn Marcinkowski Woolf posted on January 25, 2016 | Posted in Data & Forecasts, Rural Lifestyle Market
Dealers selling to rural lifestylers think 2016 will be another good year, with significant growth forecast for revenue at a time when the production ag equipment market is experiencing declines by as much as 20% or more.
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[Webinar] Dealers Share Revenue Opportunities for Rural Lifestyle Market

By Lynn Marcinkowski Woolf posted on April 28, 2015 | Posted in Dealership Marketing, Rural Lifestyle Market
The first event in our webinar series looks at exactly how dealers plan to grow their businesses. Managing Editor Lynn Woolf shares data and insights from dealers who responded to our 2015 Dealer Business Trends & Outlook survey. This event gives an insider’s view of the industry’s most comprehensive look at the growing rural equipment market.
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From the Field

5 Things We've Learned About the Rural Lifestyle Market

By Lynn Marcinkowski Woolf posted on October 11, 2012 | Posted in Rural Lifestyle Market
This year, Rural Lifestyle Dealer marks its fifth year of publishing. We are proud to have been chronicling the rural lifestyle market from its early stages. People have credited us for bringing the term "rural lifestyle"? into the vernacular of dealers and manufacturers. We knew then and we know now: Dealers have questions about how to serve rural lifestyle customers, and Rural Lifestyle Dealer provides strategies to succeed.
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Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.


Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.


At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

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Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.

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