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[Podcast] Know Your Rights Regarding Employee Complaints on Social Media

In this episode of the Rural Lifestyle Dealer podcast, we talk with David James of the law firm Nilan Johnson Lewis, which is based in Minneapolis, about what you can do if an employee complains about your dealership on social media.

March 10, 2020 | Posted in Best Practices

Big Picture

4 Strategies to Improve Online Marketing

By Rural Lifestyle Dealer Staff posted on February 8, 2019 | Posted in Best Practices

Source: Entrepreneur

Over the years, the way people consume online content has shifted considerably. A recent study by GlobalWebIndex shows that 28% of online activity happens on social media.

Getting Results with Do-It-Yourself Marketing

Three dealers share why they are bypassing marketing agencies and doing their own Facebook, Google ads and social media campaigns.

By Lynn Marcinkowski Woolf posted on November 7, 2018 | Posted in Best Practices, Rural Lifestyle Market

Ditch the agency, do your own marketing campaigns, save money and get better results. You just need to get started. That’s the message from three dealers, Doug Vahrenberg, Lee Parish and Ben Garton.

Dealers Share the One Change that Will Make Them More Successful

By Rural Lifestyle Dealer Staff posted on March 26, 2018 | Posted in Best Practices

Dealers share thoughts on leadership training, social media, facility expansions and the power of saying thank you.

Trends

What Motivates Consumers to Shop Locally

By RLD Staff posted on March 13, 2018 | Posted in Data & Forecasts, Dealership Marketing

G/O Digital, a marketing agency, recently conducted a survey of more than 1,700 people who had shopped locally to get their input on why they do so, what influences them, how they use social media and more.

Q&A

What’s One Thing You're Doing to Make 2018 Better than 2017?

By Rural Lifestyle Dealer Staff posted on December 27, 2017 | Posted in Rural Lifestyle Market

Dealers are taking on a wide range of initiatives including increasing advertising and social media efforts, improving training, building efficiencies and diversifying product lines.

The Top 10 Business Trends That Will Drive Success In 2018

By Rural Lifestyle Dealer Staff posted on December 26, 2017 | Posted in Data & Forecasts

Source: Forbes.com

Dealers can put several trends to good use in 2018, including the increasing importance of subject matter experts and the preference for live interactions.

Trends

How Different Generations Use Social Media to Job Search

December 5, 2017 | Posted in Data & Forecasts

Source: AgCareers.com

Job seekers can gain insight about your dealership's culture based on your social media presence.

Case IH Names Dealer Spike Approved Partner in Digital Dealer Assistance Program

November 30, 2017 | Posted in Manufacturer News, Dealership Marketing

Dealer Spike's responsive websites provide a seamless experience for Case IH dealership customers on all devices, desktop, tablet, and mobile, and offer a range of marketing and support features.

Best Practices with Bob Clements: Management

Hiring the Right People Part 2: Where to Find Employees

By Bob Clements posted on October 17, 2017 | Posted in Best Practices

When it comes to hiring the right people, ask the right questions to bring in the best possible candidates.

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Mowhawk Mowers Enters the Zero-Turn Space

Mowhawk mowers using decades of manufacturing experience to enter the zero-turn space and grow its dealer network.

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Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.

Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.

At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.