Items Tagged with 'marketing matters'

ARTICLES

[Podcast] Facebook Advertising ‘How Tos’

In this episode of the Rural Lifestyle Dealer podcast, brought to you by Yanmar, we welcome Amy Kaczynski, director of integrated media at Osborn Barr, who shares the key elements of a successful Facebook advertising program as well as how you can get started today.
In this episode of the Rural Lifestyle Dealer podcast, brought to you by Yanmar, we welcome Amy Kaczynski, director of integrated media at Osborn Barr, who shares the key elements of a successful Facebook advertising program as well as how you can get started today.
Read More

Marketing Matters: Marketing to Engage

Implement new ways to connect with customers.
Marketing communications is all about engagement. Whether it’s social, digital or traditional marketing, your marketing messages should encourage customers to learn about your dealership, to consider your products/services for purchase, or to take action before, during or after the sale.
Read More

Marketing Matters: How Secure is Data Your Dealership Collects?

Take precautions to protect customer and employee data.
“40 Million Card Accounts Affected by Security Breach at Target” was the alarming headline in December 2013, describing one of the largest data breaches in history. Millions of Target’s customers’ credit and debit cards were compromised and it cost Target over $100 million to rectify. On the heels of this announcement, 2014 didn’t miss a beat on big data breaches. Several corporations fell victim to credit card breaches, including Neiman Marcus, Sally Beauty, Michaels, United Parcel Service, Dairy Queen and Home Depot.
Read More

Marketing Matters: Dos and Don'ts at Trade Shows

Planning a trade show is like planning a wedding, only without all the fun dynamics of the in-laws, family and friends. What the two events share, however, is potential, both in rewards and misfortunes. With a little planning, you can greatly improve your chances for rewards at your next trade show. For most weddings, the guests make the day. The same goes for a trade show. Early promotion of your participation to registered attendees or prospects and customers in the area can increase attendance at your exhibit. Once the show starts, your job is to make sure you attract attendees and reward them by providing the attention, product knowledge and service they won't get at any other exhibit. Here are a few basic ways to do that:


Read More
Marketing Matters

Fail to Plan? Plan to Fail

Having a successful trade show appearance requires plenty of prep work for equipment dealers.
When an equipment dealer has carefully identified a trade show or outdoor event that enables them to reach the greatest number of customers, the hard work really begins: preparing for the show.
Read More

Top Articles

Must Read Free Eguides

Download these helpful knowledge building tools

View More
Top Directory Listings