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Rural Lifestyle Dealer's Best of the Web: May 6, 2025

By Kim Schmidt posted on May 6, 2025

Rural Lifestyle Dealer editors encounter a variety of articles, social media posts, podcasts and videos that offer a unique look at various aspects of the rural lifestyle market. Here is our favorite content from the past week. The Best of the Web This Week series is brought to you by NATDA Trailer Show.

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2025 Dealership of the Year: Broadhead Equipment

[Video] How a Dealer Software Upgrade and Advanced Accounting Delivered Results

April 7, 2025 | Posted in Best Practices

Immediate and impressive returns were realized when Jordan Broadhead, co-owner of RLD Dealership of the Year Broadhead Equipment made a few key decisions on his dealership’s software system and updated accounting systems. Hear about the role those choices made in driving revenue.

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2025 Dealership of the Year: Broadhead Equipment

[Video] Lessons on Leveraging Marketing Strategies in a Rural Dealership

April 7, 2025 | Posted in Best Practices

Jordan Broadhead explains the marketing strategy behind the dealership’s success in casting a wide net for new customers. Learn how they worked the website into a sales tool to expedite the equipment buying process and how leveraging social media has boosted their visibility.

2025 Dealership of the Year: Broadhead Equipment

[Video] Going Lean and Growing Strong

April 7, 2025 | Posted in Best Practices

In 2024, Broadhead increased revenue by 49% and reduced expenses by 25%. Learn what transpired behind the scenes within the dealership and product lineup to create those results, and their plans to position themselves for further growth.

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2025 Dealership of the Year: Broadhead Equipment

[Video] Dealership of the Year’s Customer-focused Philosophy

April 7, 2025 | Posted in Best Practices

With a laser focus on customer service, Broadhead Equipment owner Richard Broadhead explains what he wants any visitor to his dealership to know about the business.

2025 Dealership of the Year: Broadhead Equipment

[Video] How Broadhead Was Built: Dealer Origin Story

April 7, 2025 | Posted in Best Practices

Rural Lifestyle Dealership of the Year Broadhead Equipment shared background on the evolution of the business and how the father-son duo of Richard and Jordan combined their different expertise in 2019 to serve their customers.

Focusing on Key Products Helps Broadhead Equipment Grow Sales

Father & son combine service expertise & self-taught business acumen for success

By Christine Book posted on February 25, 2025 | Posted in Best Practices

Broadhead Equipment was founded in 2019 by father-son duo Richard, owner, and Jordan Broadhead, owner and business manager, who started the business with a service truck and 2 Cat D11 engines in an empty shop.

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Focusing on Key Products Helps Broadhead Equipment Grow Sales

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Mowhawk Mowers Enters the Zero-Turn Space

Mowhawk Mowers Enters the Zero-Turn Space

Mowhawk mowers using decades of manufacturing experience to enter the zero-turn space and grow its dealer network.

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Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.

Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.

At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.

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