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The Power of Ag Journalism: Niche Media, Agribusiness & Market Shifts

March 27, 2025

In this episode of The Germinate Podcast, Joe Sampson sits down with Mike Lessiter, President of Lessiter Media, to discuss the evolution of agricultural journalism, the role of media in shaping the farm equipment industry, and how niche publishing serves as a powerful resource for agribusiness professionals.

Lessiter Media Co-Founder Pam Lessiter Passes

She co-founded ‘a different kind of ag publishing company’ in 1981 with husband, Frank

March 11, 2025

Pam Lessiter, co-founder of Lessiter Media Inc., passed away peacefully at home, surrounded by her loving husband, Frank, and all 4 of her children in a room packed with in-laws and grandchildren on March 8, 2025 after an unwavering 7-year battle with lung disease.

11th Annual Dealership Minds Summit to Focus on Absorption

March 7, 2025 | Posted in Best Practices, Event Coverage

The editors of Farm Equipment magazine announced that the 2025 Dealership Minds Summit will be heading to Iowa City, Iowa., on July 29-30, 2025, for the 11th annual gathering of top farm equipment dealerships from around North America.

Bree Greenawalt Promoted to Director of Data, Insights & Circulation

January 3, 2025

Lessiter Media is pleased to announce the promotion of Bree Greenawalt to the position of Director of Data, Insights, and Circulation, effective immediately

Five Fast Facts about the RLD “Dealership of the Year” Program

October 23, 2024 | Posted in Dealer News

Returning for its 16th year, Rural Lifestyle Dealer is sponsoring its "Dealership of the Year" awards program to recognize North America's best rural lifestyle equipment dealers.

First Week Brings Big News, New Faces as Rural Lifestyle Dealer's New Editor

By Christine Book posted on October 4, 2024 | Posted in Best Practices

While clay shooting isn't considered a spectator sport, every editor knows that finding quality resources often means being in the right place, with the right people, at the right time.

Christine Book Joins Lessiter Media as Managing Editor

October 4, 2024

Book will serve as Managing Editor of Farm Equipment, Rural Lifestyle Dealer and Precision Farming Dealer.

Dealership Minds Summit Knowledge Benefits Farmers, Too

By Paul Wallem posted on September 9, 2024 | Posted in Best Practices, Event Coverage

I spent a day and a half at the Dealership Minds Summit in Madison, Wisconsin in early August. It's an annual program for dealerships -- that I believe will benefit all farmers, too.

Press Release

Farm Equipment Releases 2024 Update of ‘Farm Equipment Dealer 100’ List

May 31, 2024 | Posted in Manufacturer News, Dealer News, Data & Forecasts

The editors of Farm Equipment, with the support of dealership software provider VitalEdge Technologies, have updated the 2024 version of an online resource of the farm equipment industry’s largest dealers.

No-Till Farmer and Farm Equipment Editors Receive Top Honors at 2024 Azbee Awards

May 21, 2024 | Posted in Best Practices

Lessiter Media’s No-Till Farmer and Farm Equipment editors were recognized by the American Society of Business Press Editors with national awards in the association’s 2024 Azbee Awards of Excellence.

More Articles Tagged with 'farm equipment'

Current Issue

Rural Lifestyle Dealer

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Mowhawk Mowers Enters the Zero-Turn Space

Mowhawk mowers using decades of manufacturing experience to enter the zero-turn space and grow its dealer network.

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Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.

Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.

At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.