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To Sell EV Tractors, Manufacturers Need to First Sell Their Dealers

Car, truck and tractor companies need to get dealership sales teams on board first if they want buyers to follow.

By Frank Lessiter posted on March 1, 2024 | Posted in Dealership Marketing

In a recent Inc. article, Howard Tullman points out that most car dealers aren’t much interested in selling electric vehicles (EVs.) And the same is likely true for many farm equipment dealers.

Why Any ‘High Volume’ Manufacturer Uses Dealerships

By Ben Thorpe posted on February 6, 2024 | Posted in Manufacturer News, Best Practices

An article last month from the Wall Street Journal covered how electric vehicle startup Fisker would be transitioning from a direct-to-consumer distribution model to signing up 50 dealers this year.

Kubota Invests in Battery Start-Up XING Technology

December 20, 2023 | Posted in Manufacturer News

XING Technology offers immersion cooling technology, which directly cools battery cells by immersing them in a coolant.

Generac & Wallbox Announce Strategic Investment and Commercial Agreement

December 7, 2023 | Posted in Manufacturer News

The minority investment includes adding a Generac seat on Wallbox's board of directors and a global commercial agreement to provide Generac's residential and commercial customers with the next generation of energy management systems.

Kohler Acquires Curtis Instruments to Drive Electrification Efforts

Curtis is a leading supplier for EV and hybrid applications across a wide range of mobility markets

January 12, 2022 | Posted in Manufacturer News

Curtis is a leading electrification partner to OEMs across a broad range of markets including material handling, golf and recreational vehicles, mobile elevated work platforms, construction, agriculture, turfcare, marine and select on-road segments.

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AEM Highlights Pro-Manufacturing Policy Initiatives

For its part, the editorial team at Lessiter Media, reporting on behalf of Farm Equipment, Rural Lifestyle Dealer, Ag Equipment Intelligence and Precision Lifestyle Dealer, joined the AEM Manufacturing Express at two of its stops, including Woods Equipment in Oregon, IL and Kuhn in Brodhead, Wisc.

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Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.

Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.

At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.