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Frank Lessiter

Frank Lessiter founded Lessiter Media in 1981 and has spent more than 50 years in the agricultural and equine publishing business. He still oversees all of the company's publications as Chairman and Editorial Director, with an Emphasis on American Farriers Journal and No-Till Farmer magazines.

Contact: lessitef@lesspub.com

lessitef@lesspub.com

Articles

ARTICLES

Why Your Sales Staff Should Never, Ever Talk About the Competition

By Frank Lessiter posted on June 14, 2024 | Posted in Best Practices

In the farm equipment business, many managers often tell their sales crews to never mention the competition when making a product pitch to farmers. It’s a negative to bring up another dealer’s different colored highly competitive machines, service concerns, parts delays and other business practices.

To Sell EV Tractors, Manufacturers Need to First Sell Their Dealers

Car, truck and tractor companies need to get dealership sales teams on board first if they want buyers to follow.

By Frank Lessiter posted on March 1, 2024 | Posted in Dealership Marketing

In a recent Inc. article, Howard Tullman points out that most car dealers aren’t much interested in selling electric vehicles (EVs.) And the same is likely true for many farm equipment dealers.

Shipping Out, Part 1: The Rising Tide on Yields

By Frank Lessiter posted on June 29, 2010 | Posted in Best Practices

With considerable talk taking place about the possibility of boosting average yields to 300 bushels of corn and 100 bushels of soybeans per acre by 2030, there are plenty of agronomic questions on how we can make this happen.

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Mowhawk Mowers Enters the Zero-Turn Space

Mowhawk mowers using decades of manufacturing experience to enter the zero-turn space and grow its dealer network.

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