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Improving Customer Service: Recognize Generational Differences

For as much work as you do on equipment, your people skills are going to be where the rubber hits the road

By Jamie Cooper posted on August 18, 2023 | Posted in Best Practices

Taking a one-size-fits-all approach to customers (and employees) will likely leave you frustrated and those you work with dissatisfied. The goal of this article is to help you better understand the differences between the generations you serve — and employ — why they matter, and how you can use that information to build a better business.

5 Small Business Trends to Leverage in 2020

January 7, 2020 | Posted in Best Practices, Dealership Marketing

Source: Inc.com

Each business is unique, so every trend doesn't necessarily impact you equally. However, all major trends do influence your customers' expectations, so it's good to be up to date.

Black Ink Technologies Introduces New Cloud-based CRM Product

November 2, 2017 | Posted in Product Innovations

The EyeOn Demand solution allows salespeople greater flexibility quickly searching, finding and connecting to commercial accounts and prospects while on the road.

Best Practices with Bob Clements: Management

Managing Relationships Part 1: Handling Angry Customers

By Bob Clements posted on September 25, 2017 | Posted in Best Practices

Mistakes happen, but a good dealer can turn an angry customer into a loyal repeat customer.

Sponsored Content: Create a High Performance Dealership with Bob Clements

How to Be a Dealership of the Future

Embrace technology and leverage your own brand to sell to a new kind of customer.

By Bob Clements posted on July 11, 2016 | Posted in Rural Lifestyle Market

The goal for myself and my organization is to help dealers get a jumpstart on their competitors by outplaying them in their markets. To that end, I challenged my team to share their thoughts on what might lie ahead for dealers based upon advances happening in other industries.

Marketing Matters

Simple Strategies to Drive Facebook Engagement for Dealers

Engaging with those who follow your Facebook page is almost more important than the page itself.

By Lisa Bocklage posted on May 27, 2016 | Posted in Dealership Marketing

Follow these simple tips to build relationships with your followers, manage the social content and implement a Facebook advertising program.

From the Desk of Lynn Woolf

Welcome Tractor Supply Customers

By Lynn Marcinkowski Woolf posted on February 15, 2015 | Posted in Dealership Marketing

Source: Lynn Woolf, Managing Editor of Rural Lifestyle Dealer

The same Tractor Supply that opened 107 locations in 2014 alone faced the business reality of closing a store this past week.

What's Driving Mahindra's Growth?

By Lynn Marcinkowski Woolf posted on February 15, 2015 | Posted in Manufacturer News, Product Innovations

Since 2011, Mahindra USA has tripled its revenues, doubled our market share and exceeded the market growth by 4 times in 2014, says Cleo Franklin, vice president of marketing, product development and strategic planning for Mahindra USA.

Season To Season: Zimmerer Kubota

By John Dobberstein posted on February 13, 2015 | Posted in Best Practices

With 5 locations in and around Fort Worth, Texas, Zimmerer Kubota serves a diverse array of customer segments, including small farmers, construction, municipalities and commercial lawn and turf customers. Having the look of a multi-store, full-service dealer network from the various departments, to the inventory and delivery trucks, to the computer and phone system is important to principal Sam Zimmerer.

From the Desk of Lynn Woolf

No Easy Way Out

By Lynn Marcinkowski Woolf posted on January 29, 2015 | Posted in Best Practices

Source: Lynn Woolf, Managing Editor of Rural Lifestyle Dealer

A recent editorial ("Your #1 Ally Against Big Boxes") shared research that says that customers want smaller, independent businesses to win over big box stores and I suggested strategies to take advantage of that.

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Mowhawk Mowers Enters the Zero-Turn Space

Mowhawk mowers using decades of manufacturing experience to enter the zero-turn space and grow its dealer network.

Top Directory Listings

Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.

Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.

At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.