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Observations on Dad’s Calling

By Mike Lessiter posted on September 5, 2024

It’s a pleasure to introduce you to my dad, Frank Lessiter, and what I would call the 5th child in our family, his No-Till Farmer (NTF) publication. I was 3 years old when Dad put out the first edition, and I can’t recall a time when NTF wasn’t a part of the family.

No-Till’s Johnny Appleseed

By Randall Reeder posted on September 4, 2024

When it comes to no-till, there is no bigger name than Frank Lessiter.

Beatrice Lazarski Named 2024 Frank Lessiter Ag Media Scholar

May 9, 2024

Beatrice Lazarski is a Junior from Wauwatosa, Wis., studying Life Sciences Communication, Spanish and Psychology with a certificate in History. "I am so appreciative of the opportunities this scholarship has given me," Lazarski says.

To Sell EV Tractors, Manufacturers Need to First Sell Their Dealers

Car, truck and tractor companies need to get dealership sales teams on board first if they want buyers to follow.

By Frank Lessiter posted on March 1, 2024 | Posted in Dealership Marketing

In a recent Inc. article, Howard Tullman points out that most car dealers aren’t much interested in selling electric vehicles (EVs.) And the same is likely true for many farm equipment dealers.

A Labor Day Message: What Work Has Taught Me…

By Mike Lessiter posted on September 3, 2023

This morning, as part of a Labor Day message at church (“The Parable of the Workers in the Vineyard,” Matthew 20), our pastor recapped the jobs he had in his lifetime. It spurred a conversation with my 17-year-old, Hayden, as he starts his senior year of high school.

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[Video] Lessiter Media Founder Inducted Into CTIC Hall of Fame

July 13, 2023

Lessiter Media founder Frank Lessiter was honored by the Conservation Technology Information Center (CTIC) at its 2023 annual meeting as the “Johnny Appleseed of Conservation Tillage” for providing a vehicle for growers to learn from one another about no-till farming.

Announcing the Collection of over 50 Years of No-Till Farming History

From Maverick to Mainstream: A History of No-Till Farming is a beautiful full-color, hardbound book including over 400+ pages, 650 photos and another 125 visuals.

October 19, 2018

Frank Lessiter, founder of Lessiter Media, the chairman and editorial director of Rural Lifestyle Dealer, has just completed From Maverick to Mainstream: A History of No-Till Farming. It serves as a lasting reminder of how innovations, and their determined personal champions like those profiled in the book, can make a difference — through grit, learning and sharing, and the encouragement and support of others.

Lessiter Media Scholarship Awarded to University of Wisconsin Ag Student

May 1, 2018

On April 26, Lessiter Media Inc. (which publishes Rural Lifestyle Dealer) attended the University of Wisconsin-Madison's Life Sciences Communication Department (part of the College of Agricultural & Life Sciences) Student & Donor Reception for the presentation of the annual Frank Lessiter Ag Media Scholarship.

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Mowhawk Mowers Enters the Zero-Turn Space

Mowhawk mowers using decades of manufacturing experience to enter the zero-turn space and grow its dealer network.

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Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.

Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.

At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.