Reducing Friction

By Lynn Marcinkowski Woolf posted on April 23, 2018 | Posted in Dealership Marketing

Consumers now expect their buyer journey to be entirely frictionless and immediate, regardless of the particular industry or product in question.

From the Field

Commentary: Reducing Friction

By Lynn Marcinkowski Woolf posted on April 21, 2018 | Posted in Dealership Marketing

Consumers now expect their buyer journey to be entirely frictionless and immediate, regardless of the particular industry or product in question. How can your in-store experience match other “frictionless” buying scenarios, while keeping the positive attributes of the retail shopping experience?

Best Practices with Bob Clements: Sales

The ‘Walk-Around’ Part 2: Be an Enthusiastic Expert to Earn the Sale

By Bob Clements posted on March 6, 2018 | Posted in Best Practices

Every feature offers some benefit to the owner and it’s your job to highlight those features and get a “yes” from your prospective buyer over and over again, ultimately leading to the sale.

Best Practices with Bob Clements: Sales

The ‘Walk-Around’ Part 1: Create Excitement on the Way to the Close

By Bob Clements posted on March 5, 2018 | Posted in Best Practices

Performing a solid walk-around is a very important part of the sales process. However, it’s probably one of the most neglected and poorly performed aspects of selling.

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AEM Highlights Pro-Manufacturing Policy Initiatives

For its part, the editorial team at Lessiter Media, reporting on behalf of Farm Equipment, Rural Lifestyle Dealer, Ag Equipment Intelligence and Precision Lifestyle Dealer, joined the AEM Manufacturing Express at two of its stops, including Woods Equipment in Oregon, IL and Kuhn in Brodhead, Wisc.

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Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.

Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.

At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.

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