Service Marketing: Winter Service Specials

By Bob Clements posted on January 4, 2019 | Posted in Best Practices

Remember, like most things in business, it takes 2-3 years to get any program up and running and this includes creating an on-going customer demand for winter services.

Bob Clements Intl.: Your Marketing Questions Answered

By Sara Hey posted on November 1, 2018 | Posted in Best Practices

Source: Bob Clements, International Inc.

Sara Hey of Bob Clements Intl. offers advice for two of the most commonly asked marketing questions: How to know who your typical customer is and what percentage of sales should be spent on marketing.

Best Practices with Bob Clements

The Nuts And Bolts of Technician Pay

By Bob Clements posted on February 19, 2018 | Posted in Best Practices

Source: Bob Clements International

One of the most important questions to think about when developing a compensation program is how much you can pay out as a total package for the service technicians. I use a simple formula in making that determination.

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Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.

Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.

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