Articles by Rodney Miller

Selling the Rural Lifestyler: Selling to Your Budget-Conscious Shoppers

By Rodney Miller posted on February 7, 2013 | Posted in Best Practices

One of our greatest challenges in sales is trying to sell a large-ticket item to a budget-conscious buyer or one who had no idea of the price they would have to pay. How can you move that customer from "sticker shock"? into acceptance and finally on to making a purchase? Be prepared. This almost always takes more than one visit.

Selling the Rural Lifestyler: Show Season Thoughts: Take Time to Sell

By Rodney Miller posted on October 11, 2012 | Posted in Rural Lifestyle Market

I love fairs and farm shows. The first farm show I ever attended was the Illinois State Fair in Springfield, Ill., way back in the mid 60s. Back then, farm equipment manufacturers displayed their newest equipment at state and county fairs. That day has largely passed. It was before the large farm shows of today were prominent, and before our society became so mobile. I always enjoyed seeing all the equipment and hearing salesmen from the factories promoting their products. It was a scenario we don't always emulate.

Selling the Rural Lifestyler: Get Away from 'This Month-itis'

By Rodney Miller posted on July 11, 2012 | Posted in Best Practices

Father's Day caused me to stop and reflect, maybe more than usual, about my father and his selling skills, as well as the great values he instilled in my siblings and me. My dad, Gene Miller, and my uncle, Charlie Miller were two of my heroes when it came to business. Uncle Charlie was an International Harvester dealer in McLeansboro, Ill., and both were sales- men, the kind you seldom see anymore.

Selling the Rural Lifestyler: People Buy Products from People They Like

By Rodney Miller posted on April 6, 2012 | Posted in Rural Lifestyle Market

As a former basketball coach, even my best teams had games where we tripped over the end line stepping onto the court. These were always followed with several practices where we focused on the "fundamentals"? and got back to the basics of what made us good in the first place.

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Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.

Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.

At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.