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Sherwood Tractor’s Digital Marketing Enhances Personalized Customer Experience

New technology combined with customer service attitude drives marketing and website initiatives for a 2018 Dealership of the Year.
By Sierra Wolff posted on January 10, 2019 | Posted in Best Practices, Dealership Marketing
TV advertising helped Bart Sherwood grow his dealership in its early days, and it remains an important part of Sherwood Tractor’s marketing program. However, Sherwood knew that digital marketing was the next necessary step, an area that was outside his comfort zone.
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Managing the Store

Millennials Share These Three Workplace Values

Find ways to offer meaning, challenge and flexibility.
By Mike Wiles posted on January 10, 2019 | Posted in Best Practices
At many businesses I visit, I hear about the difficulty in finding and keeping good employees. That’s usually followed by complaining about the next generation of workers — millennials … usually said with a scowl. The reality is that millennials, or people born roughly between 1980 and 1996, will likely make up half of the workforce within the next decade.
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Achieving Peak Performance

The Cost of Chaos in Your Dealership

Run some basic numbers to see the dollar impact of disorder.
By Bob Clements posted on January 10, 2019 | Posted in Best Practices
Of all the challenges a dealership faces from the outside world, none are as destructive as the everyday battles taking place inside your dealership. Whether it is dissatisfied customers or apathetic employees, in almost all cases, “chaos” is the biggest threat your dealership faces every day.
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Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.


Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.


At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

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Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.

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