Industry News

Rural Lifestyle Market Perspective: The New Guys are Ready to Grow

Emak USA evolved from the merger of the Italian companies Oleo-Mac and Efco in 1992. Today, it's a wholly owned subsidiary of Emak S.p.A., which is the third largest provider of outdoor power equipment to the European market. We came to the U.S. more than 35 years ago and originally distributed products under the Oleo-Mac brand. Our U.S. line today is branded as both Efco and Emak.
Read More

Rural Lifestyle Market Perspective: Continued Growth is the Goal

The Husqvarna Group, with North American headquarters in Charlotte, N.C., is the world's largest producer of outdoor power products including chainsaws, trimmers, lawn mowers and garden tractors. Our equipment offering includes products for both consumers and professional users. The Group's products are sold via dealers and retailers in more than 100 countries.
Read More

How to 'Localize' Your Web Site & Improve Your SEO

There are several no-cost or low-cost ways to improve your web site's SEO ranking and make it easier for customers to find you.
With few exceptions, the customer base of most equipment dealerships serving the rural lifestyle market is local. Because they need the service that dealerships can offer or they want to establish a relationship with their equipment supplier, most customers prefer to stick with businesses that they know and that are convenient.
Read More
How to Sell: Generators

Factory Training Connects Watts to Horsepower

Portable or stationary stand-by power generators can be a good fit for outdoor power equipment dealers because they already have the engine knowledge. The electrical side can be quite foreign, though. To help dealers and their technicians bridge the gap from horsepower to watts, many OEMs offer training programs.
Read More

Top Articles

Must Read Free Eguides

Download these helpful knowledge building tools

View More
Top Directory Listings