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Rural Lifestyle Market Perspective: The New Guys are Ready to Grow

By Dave Kanicki posted on October 6, 2011 | Posted in Manufacturer News
Emak USA evolved from the merger of the Italian companies Oleo-Mac and Efco in 1992. Today, it's a wholly owned subsidiary of Emak S.p.A., which is the third largest provider of outdoor power equipment to the European market. We came to the U.S. more than 35 years ago and originally distributed products under the Oleo-Mac brand. Our U.S. line today is branded as both Efco and Emak.
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Rural Lifestyle Market Perspective: Continued Growth is the Goal

October 6, 2011 | Posted in Manufacturer News
The Husqvarna Group, with North American headquarters in Charlotte, N.C., is the world's largest producer of outdoor power products including chainsaws, trimmers, lawn mowers and garden tractors. Our equipment offering includes products for both consumers and professional users. The Group's products are sold via dealers and retailers in more than 100 countries.
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How to 'Localize' Your Web Site & Improve Your SEO

There are several no-cost or low-cost ways to improve your web site's SEO ranking and make it easier for customers to find you.
By Dave Kanicki posted on October 6, 2011 | Posted in Manufacturer News
With few exceptions, the customer base of most equipment dealerships serving the rural lifestyle market is local. Because they need the service that dealerships can offer or they want to establish a relationship with their equipment supplier, most customers prefer to stick with businesses that they know and that are convenient.
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How to Sell: Generators

Factory Training Connects Watts to Horsepower

By Chad Elmore posted on October 6, 2011 | Posted in Manufacturer News
Portable or stationary stand-by power generators can be a good fit for outdoor power equipment dealers because they already have the engine knowledge. The electrical side can be quite foreign, though. To help dealers and their technicians bridge the gap from horsepower to watts, many OEMs offer training programs.
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Dealership of the Year: S&H Farm Supply

By Chad Elmore posted on October 6, 2011 | Posted in Manufacturer News, Best Practices
Just north of the Missouri city of Springfield on Highway 13, a billboard tells travelers they're in "S&H Country." Part of a comprehensive marketing campaign, the slogan has helped make S&H Farm Supply's store near the state's third largest city more visible among large property owners, commercial cutters and hobby farmers.
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AEM Highlights Pro-Manufacturing Policy Initiatives

AEM Highlights Pro-Manufacturing Policy Initiatives

For its part, the editorial team at Lessiter Media, reporting on behalf of Farm Equipment, Rural Lifestyle Dealer, Ag Equipment Intelligence and Precision Lifestyle Dealer, joined the AEM Manufacturing Express at two of its stops, including Woods Equipment in Oregon, IL and Kuhn in Brodhead, Wisc.

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Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.


Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.


At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

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Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.

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