Rural Lifestyle Dealer editors encounter a variety of articles, social media posts, podcasts and videos that offer a unique look at various aspects of the rural lifestyle market. Here is our favorite content from the past week.
I recently ran into a friend at a funeral who was a colleague on the Media Growth Executive Peer Group with me for many years. Several years my senior, Tim Fixmer is among the leaders I most admire in business-to-business (B2B) marketing.
GainShare, a leading performance marketing agency in North America, has been selected by Briggs & Stratton as its growth partner to drive revenue and increase market share for its Standby Generator business.
The new name highlights an expanded and evolving suite of digital and marketing tools the company offers to the agricultural community alongside its traditional media properties.
Pied Piper Management Co. President and CEO Fran O’Hagan deciphers the rankings of the company’s 2019 Internet Lead Effectiveness study, looking at how brands respond to online customers. Next week, Pied Piper releases its 2019 Prospect Satisfaction Index report for UTVs.
The i3 Digital Agency, a division of Fastline Media Group, will provide web, digital marketing, intelligence and analytics solutions for Northeast Equipment Dealers Assn. members.
Face-to-face interaction is still important for developing relationships, but short educational YouTube videos are second to none when it comes to selling new customers on your dealership.
YouTube videos are an easy and cost-effective way for you to reach and interact with new customers, driving them to your website or straight to your dealership.
Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product
Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative
solutions for Rural Lifestyle and Industrial Equipment customers.
Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and
has continued to push the boundaries of innovation and technology ever since. As a manufacturer of
diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial
equipment, Yanmar's products are sold in over 130 countries.
At Yanmar America, we are committed to providing our customers with the highest quality products
and services, backed by a strong team of professionals who share our dedication to excellence. We
look forward to the opportunity to work with you in achieving your goals.
Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.