Articles Tagged with ''dealership minds summit''

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Dealership Minds Summit Updates

Tyler Musson of Washington Tractor to Present at the 2018 Dealership Minds Summit

The marketing director and member of John Deere’s North American marketing council to present strategies for showing the ROI behind dealers’ marketing tactics.

The marketing director and member of John Deere’s North American marketing council to present strategies for showing the ROI behind dealers’ marketing tactics.


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Dealership Minds Summit: Drivers of the Business: Financial Metrics for the Non-CPA

Mike Hedge, President/CEO of Birkey's Farm Stores, Champaign, Ill. (2007 Dealership of the Year), has often been referred to by his now-retired predecessor (Ron Birkey) as the "best financial mind in the farm equipment dealer industry." After prior experience in public accounting at a large multinational hotel chain, Hedge (a CPA) joined the dealer group as Chief Financial Officer and Treasurer in 1992. In January 2013, he was named president/CEO following a planned succession process.
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