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Articles Tagged with ''dealership minds summit''

Motivating a New Generation of Employees Will Require Creative Compensation

By Art Aiello posted on September 13, 2023 | Posted in Best Practices

Given that younger generations are motivated by things other than just salary and benefits, employers are going to have to come up with new approaches to compensation tailored to each employee's values and goals. The result, though, could be a new kind of loyalty.

Record Crowd Gathers to Discuss Sales Management Strategies at the 2023 Dealership Minds Summit

August 2, 2023 | Posted in Best Practices

Centered on the theme “Sales Management,” the program featured 2-days of dealer-to-dealer roundtables sessions, panel presentations, general sessions and intense networking opportunities.

Return to Live Dealership Minds Summit Concludes After 2-Days with the Brightest Minds in the Industry

August 4, 2021 | Posted in Dealer News, Event Coverage

The 2021 Dealership Minds Summit welcomed back farm equipment dealers from across the United States for the 7th annual gathering of the brightest minds in the industry.

Dealer How-To: Hutson Builds Business with Direct Mail, Part 1

By Rural Lifestyle Dealer Staff posted on December 18, 2018 | Posted in Best Practices

Hutson Inc., a 13-store dealership based in Murray, Ky., is finding success with the traditional tactic of direct mail.

[Video] Working with an Outside Marketing Firm

Jim Mielke of Caroline, Equipment, Marion, Wis., shares how the dealership’s marketing committee works with an outside firm for digital marketing support.

December 7, 2018 | Posted in Best Practices, Event Coverage

Rural Lifestyle Dealer talked with Jim Mielke of Caroline Implement, Marion, Wis., at the recent Dealership Minds Summit, a Farm Equipment magazine event. Farm Equipment is a sister publication to Rural Lifestyle Dealer. Mielke shares how the dealership’s marketing committee works with an outside firm for digital marketing support. He also talks about the benefit of networking with other dealers at the Summit.

[Video] Get Results with Low-Cost Digital Marketing Tactics

Doug Vahrenberg of Vahrenberg Implement, Higginsville, Mo., says he is achieving solid results from doing his own digital marketing, spending as little as $50 a month.

December 6, 2018 | Posted in Best Practices, Event Coverage

Rural Lifestyle Dealer talked with Doug Vahrenberg of Vahrenberg Implement, Higginsville, Mo., at the recent Dealership Minds Summit, a Farm Equipment magazine event. Farm Equipment is a sister publication to Rural Lifestyle Dealer. Vahrenberg says he is achieving solid results from doing his own digital marketing, spending as little as $50 a month. He also believes traditional marketing tactics should still be part of a dealership’s overall marketing program.

[Video] Ballweg Implement: Finding Employees

November 15, 2018 | Posted in Best Practices, Event Coverage

Rural Lifestyle Dealer caught up with Brittany Page from Ballweg Implement at the 2018 Dealership Minds Summit, hosted by Farm Equipment magazine. She comments on her own beginnings at the dealership, finding employees and marketing strategies. Ballweg Implement has locations in Waupun and Beaver Dam, Wis.

[Video] Martin Implement: Developing an Integrated Marketing Strategy

November 15, 2018 | Posted in Best Practices, Event Coverage

Bruce Novak is one of the owners of Martin Implement, which has 3 locations near Chicago, Ill. Rural Lifestyle Dealer caught up with Novak at the 2018 Dealership Minds Summit hosted by Farm Equipment magazine. He comments on the dealership's integrated digital marketing strategy.

[Video] Wickham Tractor: Integrating External & Internal Marketing

November 14, 2018 | Posted in Best Practices, Event Coverage

Taylor Albaugh is marketing director with Wickham Tractor, which has 5 locations and is based in Fort Morgan, Colo.. Rural Lifestyle Dealer caught up with Albaugh at the 2018 Dealership Minds Summit sponsored by Farm Equipment magazine. Albaugh comments on several marketing initiatives she is undertaking, including integrating internal and external marketing efforts.

Dealership Minds Summit Updates

Hannah Ross of 4 Rivers Equipment to Present at the 2018 Dealership Minds Summit

The marketing manager in Greeley, Colo., to discuss content marketing, including how data and analytics drive content creation, at the 2018 Dealership Minds Summit.

March 6, 2018

The marketing manager in Greeley, Colo., to discuss content marketing, including how data and analytics drive content creation, at the 2018 Dealership Minds Summit.

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