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Season to Season

Heritage Tractor Creates Reasons to Buy This Spring

Challenges this spring: Turn seasonal optimism into equipment purchases and manage employee transitions.

By Lynn Marcinkowski Woolf posted on April 10, 2013 | Posted in Dealer News

This is the second installment in Rural Lifestyle Dealer's "Season-to-Season" feature with Heritage Tractor.

Best Practices

Recruit Employees With Dealership Culture, Benefits

April 9, 2013 | Posted in Best Practices

Dealers rank finding good employees among their top concerns for 2013, according to Rural Lifestyle Dealer's Business Trends and Outlook Survey.

Defining a Company Culture

March 21, 2013 | Posted in Dealer News, Rural Lifestyle Market

One characteristic that sets apart many rural lifestyle dealerships is the company culture and work ethic of the employees. Chris Frodel and Bryan Hanson, owners of Mid-State Equipment in Janesville, Wis., talk about the company culture at Mid-State. Customer service comes in as the top priority for the company.

Do You Cater to the Unemployed

By Lynn Marcinkowski Woolf posted on March 8, 2013 | Posted in Best Practices

That's a hypothetical question a manufacturer posed to dealers during a recent conversation. His point: Many dealerships' 8 a.m.-5 p.m. business hours don't work for people with jobs. That means they will drive by your dealership with its "closed"? sign straight to a major retailer, one with lights blazing and cash registers beeping.

Yanmar, Woods Alliance Brings Options, Better Support to Dealers

By Lynn Marcinkowski Woolf posted on February 11, 2013 | Posted in Manufacturer News, Rural Lifestyle Market

Rural Lifestyle Dealer caught up with Jerry Johnson, president of Woods Equipment Products Division, at the recent Ag Connect Expo in Kansas City to learn more about the companyâ€™s new partnership with Yanmar America.

From the Desk of Lynn Woolf

Maintain Your Position in Shifting Industry

By Lynn Marcinkowski Woolf posted on January 21, 2013

Each week brings new developments regarding manufacturers entering or leaving markets or taking a different direction.

Dealer to Dealer Question

If you sold your dealership tomorrow, what advice would you give the new owners?

June 18, 2012 | Posted in Best Practices

Question: "If you sold your dealership tomorrow, what advice would you give the new owners?"

A 12-Word Social Media Policy for Your Dealership

May 18, 2012 | Posted in Best Practices

Social media's benefits to your dealership are undeniable. The drawbacks are there, too, based on how and what is posted on Facebook, Twitter, YouTube or other social media.

From the Field

Use the Tools Your Customers Use

By Michael Ellis posted on April 13, 2012 | Posted in Dealership Marketing

When was the last time you opened up a phonebook to search for a store, restaurant or place of business that you were trying to reach or wanted to visit? I couldn't even tell you the last time I did.

Deere Dealership Opens New Langley, B.C. Store

April 13, 2012 | Posted in Dealer News

Source: Staff Writer, Langley Times

The parking lot outside PrairieCoast Equipment in Langley, Britich Columbia, was abuzz with chatter and smelling of barbecue as the John Deere dealer officially opened the doors to its new facility Tuesday. PrairieCoast has 10 John Deere locations.

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Mowhawk Mowers Enters the Zero-Turn Space

Mowhawk mowers using decades of manufacturing experience to enter the zero-turn space and grow its dealer network.

Top Directory Listings

Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.

Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.

At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.