Home / marketing

Articles Tagged with ''marketing''

Marketing Matters: How to Choose the Most Effective Spring Ad Mix

By Todd Foltz posted on May 19, 2014 | Posted in Best Practices

The turning of the seasons pro- vides a perfect advertising and marketing opportunity for rural lifestyle equipment dealers. This time of year is an optimal time to encourage people to think about outdoor activi- ties. But what's the best way to reach new -- and existing -- customers?

Excel Industries Announces Management Team Promotions

May 12, 2014 | Posted in Manufacturer News

Excel Industries, Inc. has announced several promotions within the company's senior management team.

Mahindra USA Donates Tractor for Education

November 12, 2013 | Posted in Manufacturer News

Mahindra USA, the number one selling tractor brand in the world based on volume, is providing a Mahindra 7060 Tier IV compliant tractor to Oklahoma State University Institute of Technology (OSUIT) for use in its Heavy Equipment and Vehicle Institute.

Lessiter Publications Expands Ag Media Sales Team

November 8, 2013 | Posted in Best Practices

Industry veteran, Darren Foster has joined Lessiter Publications Ag Division as a Media Account Executive.

Propane Council Boosting OEM Partnerships, Continuing Incentive Programs

By Lynn Marcinkowski Woolf posted on October 21, 2013 | Posted in Rural Lifestyle Market

Paula Wilson, the new chair of the Propane Education & Research Council (PERC), outlines her priorities for growing the propane industry in this exclusive interview with Rural Lifestyle Dealer. She says that partnering with original equipment manufacturers (OEMs) on new applications tops PERC's priorities, along with increasing education and marketing efforts to landscape professionals and lifting the current federal restriction on PERC's consumer marketing.

Walker Manufacturing Gets New Look

October 21, 2013 | Posted in Manufacturer News

Longtime Timnath, Colo.-based lawnmower manufacturer Walker Manufacturing Co. is updating its corporate brand to reflect a more modern image.

Bad Boy Buggies Makes Debut at GIE

October 21, 2013 | Posted in Event Coverage

Bad Boy Buggies makes its debut as an exhibitor (booth #5112) at the 2013 Green Industry Expo (GIE), introducing outdoor power equipment dealers to the new Ambush iS off-road utility vehicle and a business-boosting package of support, tools and benefits.

Ervin Equipment Now Official Dealer of Talbert Trailers in Southern US, Mexico

October 18, 2013 | Posted in Dealership Marketing

Ervin Equipment, Inc., a leading supplier of new and pre-owned transportation equipment, is now the official dealer of new Talbert Manufacturing trailers in south Texas and Mexico.

Marketing Matters: Make Your Dealership Vital

By Todd Foltz posted on August 1, 2013 | Posted in Dealership Marketing

As many of the game bird hunters among your customers can attest, success can often be measured in the ability to anticipate. Wall Street traders and military strategists may have the same advice. Know where your target is headed and then get there first, with your bead, your investment or your troops.

Rick Snyder Joins Kioti as New Vice President of Sales and Marketing

July 16, 2013 | Posted in Dealership Marketing

KIOTI Tractor has named Rick Snyder as the vice president of sales and marketing. With over 30 years of sales experience, Snyder leads the North American sales and marketing efforts for the Daedong-USA, Inc. KIOTI Tractor Division.

Must Read Free Eguides

Download these helpful knowledge building tools

Mowhawk Mowers Enters the Zero-Turn Space

Mowhawk mowers using decades of manufacturing experience to enter the zero-turn space and grow its dealer network.

Top Directory Listings

Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.

Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.

At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.