Over the years, the way people consume online content has shifted considerably. A recent study by GlobalWebIndex shows that 28% of online activity happens on social media.
TV advertising helped Bart Sherwood grow his dealership in its early days, and it remains an important part of Sherwood Tractor’s marketing program. However, Sherwood knew that digital marketing was the next necessary step, an area that was outside his comfort zone.
The retail world abounds with catch-phrases, habits, and commonly copied templates: “Say it with a smile.” “Never say no.” But do these and other long-held tips about how to speak to customers really work?
Did you know that 86% of customers will stop doing business with a company because of a bad customer service experience? Even more troubling is that a dissatisfied customer will tell between 9-15 people about their experience.
Howard is now director, dealer sales support and marketing, and continues to have management responsibility for marketing, order services, inside sales, dealer development and sales communications.
This year as part of National Small Business Week, April 29–May 5, the U.S. Small Business Administration and SCORE will host the first-ever National Small Business Week Virtual Conference. The first webinar starts today at 1 p.m. EDT.
Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product
Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative
solutions for Rural Lifestyle and Industrial Equipment customers.
Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and
has continued to push the boundaries of innovation and technology ever since. As a manufacturer of
diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial
equipment, Yanmar's products are sold in over 130 countries.
At Yanmar America, we are committed to providing our customers with the highest quality products
and services, backed by a strong team of professionals who share our dedication to excellence. We
look forward to the opportunity to work with you in achieving your goals.
Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.