Over the years, the way people consume online content has shifted considerably. A recent study by GlobalWebIndex shows that 28% of online activity happens on social media.
TV advertising helped Bart Sherwood grow his dealership in its early days, and it remains an important part of Sherwood Tractor’s marketing program. However, Sherwood knew that digital marketing was the next necessary step, an area that was outside his comfort zone.
The retail world abounds with catch-phrases, habits, and commonly copied templates: “Say it with a smile.” “Never say no.” But do these and other long-held tips about how to speak to customers really work?
Did you know that 86% of customers will stop doing business with a company because of a bad customer service experience? Even more troubling is that a dissatisfied customer will tell between 9-15 people about their experience.
Howard is now director, dealer sales support and marketing, and continues to have management responsibility for marketing, order services, inside sales, dealer development and sales communications.
This year as part of National Small Business Week, April 29–May 5, the U.S. Small Business Administration and SCORE will host the first-ever National Small Business Week Virtual Conference. The first webinar starts today at 1 p.m. EDT.
Applauding the dealer network support and highlighting its broad product line, Kioti’s VP of Sales Ops Tim Phillips addresses key components behind the company’s success.
With a history dating back to the 1950s, the WIKOMI Company in 1980 was re-incorporated as Worksaver. Worksaver continues today on a path of growth and innovation in manufacturing agricultural, industrial, and construction attachments for a variety of applications. Worksaver products are used by farmers, ranchers, large property owners, contractors and more.
TractorHouse.com is your go-to resource for buying and selling new and used farm equipment, attachments, implements, parts, and precision ag components. Buyers can find all types of tractors, harvesters, and chemical applicators listed for sale on the site, in addition to harvest, hay and forage, livestock, planting, and tillage equipment. TractorHouse.com features quality used ag equipment from Case IH, CLAAS, John Deere, Massey Ferguson, and New Holland, among hundreds of other manufacturers.
NATDA seeks to provide the necessary management tools, techniques, and practices so every dealership cannot just grow, but maintain a strong business plan year after year. Most importantly, we are the only trailer-industry association committed to helping and protecting trailer dealerships – period.