HOUSTON — Mahindra North America’s recent National Dealer Meeting (NDM) centered around fully refreshed and extended product lines including higher horsepower engines for both the tractor and utility vehicle portfolios. These products will launch in stages over the next 8 months beginning with the re-styled utility vehicles followed by its new sub-compact, compact and utility tractors.
NDM brought together Mahindra’s worldwide dealers, partners and employees for this 4-day gathering in Indianapolis, Ind. Attendees representing India, Japan, Korea, Turkey, Brazil, Taiwan, Mexico and Canada came together for the largest Mahindra NDM to-date.
“Our seventh National Dealer Meeting was our biggest yet. With the introduction of more than 40 refreshed and new tractors as well as re-designed and higher horsepower utility vehicles, Mahindra is ready to run,” said Mani Iyer, President & CEO, Mahindra NA. “We have a strategy to maintain our aggressive growth in the North American market and this new product portfolio is one of the drivers that will fuel our forward momentum.”
“We were pleased to have 100% of our dealers attend the 2017 NDM to learn about Mahindra’s new products, network with their peers and attend sessions offering tools and tips to develop and grow their independent businesses. This is a testament to the Mahindra-way of doing business and our commitment to a loyal and dedicated dealer network which is rooted in shared partnership,” said Cleo Franklin, CMO/VP-Strategic Planning, Mahindra NA. “It was truly special to have record attendance to witness this unprecedented new product unveiling.”
In keeping with NDM tradition and Mahindra’s RISE philosophy, Mahindra presented a tractor to the city of Indianapolis. The donation was accepted by the Director of Public Works, Dan Parker.