The multiyear partnership with the championship-winning NASCAR team co-owned by NASCAR Hall of Famer Tony Stewart and industrialist Gene Haas will feature Mahindra Tractors on Briscoe’s No. 14 Ford Mustang for the majority of the NASCAR Cup Series schedule.
Mahindra Ag North America introduces the 5100 series tractors, 5145 and 5155, engineered to be easy to operate by first-time tractor owners yet heavy duty to tackle the tough jobs of rural living, farms and ranches.
"My top priority is to travel and meet our dealers, employees and customers to hear, first-hand, their point of view about the products and business and take in these suggestions," says Viren Popli, president & CEO of Mahindra North America.
Mahindra North America expanded its utility vehicle product line to include a comfortable six-passenger Retriever 1000 Gas Crew with its industry-leading 83-horsepower 1000cc gas engine.
Mani Iyer resigned in October after serving as President & CEO of Mahindra North America
since 2009. He talks freely with Rural Lifestyle Dealer about the company’s fast growth, what he might have done differently and offers advice for dealers about moving forward.
The fifth annual military promotion from Rush Limbaugh and Mahindra North America is underway to recognize the service and sacrifice of our military. All active and veteran military service members are eligible to enter for a chance to win a Mahindra 1000 gas standard utility vehicle.
Viren Popli has been with the Mahindra Group since 2009 and brings with him decades of experience, leading multinational organizations and businesses. Most recently, he served as the COO for the Swaraj Tractor Division in Farm Equipment Sector of Mahindra & Mahindra Ltd.
In his first 90 days, Litsey is focusing on consumer research and dealership visits to bolster branding initiatives and help grow Mahinda from its “challenger” brand status.
In his first 90 days, Litsey is focusing on consumer research and dealership visits to bolster branding initiatives and help grow Mahinda from its “challenger” brand status.
Jay Litsey joins the Mahindra North America senior executive team as vice president of marketing and strategic planning. Cleo Franklin, who previously served as vice president of marketing, will shift to the role of special projects and business development support in Mexico and Brazil as these markets continue to grow.
Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product
Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative
solutions for Rural Lifestyle and Industrial Equipment customers.
Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and
has continued to push the boundaries of innovation and technology ever since. As a manufacturer of
diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial
equipment, Yanmar's products are sold in over 130 countries.
At Yanmar America, we are committed to providing our customers with the highest quality products
and services, backed by a strong team of professionals who share our dedication to excellence. We
look forward to the opportunity to work with you in achieving your goals.
Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.