LOUISVILLE, Ky. — The inaugural lineup of UTV University presentations at GIE+EXPO (Green Industry & Equipment Expo) will feature powersports dealer training specialists and a roundtable discussion about the state of the UTV industry. The sessions will be held the first day of the show, October 19. GIE+EXPO, set for October 19-21 at the Kentucky Exposition Center, draws more than 18,000 participants to see the latest innovations and attend first-rate education programs.

"Adding education for UTV dealers makes sense because GIE+EXPO is the mega marketplace for every segment of the outdoor power equipment industry including UTV manufacturers," says Kris Kiser, president and CEO of the Outdoor Power Equipment Institute (OPEI). "GIE+EXPO has grown significantly, and is the largest home to showcase the utility products."
 
UTV University, Wednesday, October 19
 
9 a.m. 
Using Processes to Guide —  Not Control —  UTV Sales at Your Dealership 
Mark Mooney, principal, Mark Mooney Powersports Consulting
Dealerships large and small can learn how to work from a process on the sales floor, while at the same time tailoring their approach to the individual needs of the UTV customer.
 
10 a.m. 
How Merchandising UTVs on Your Showroom Floor Properly Can Grow Your Parts and Accessory Sales
Jennifer Robison, national retail specialist and visual merchandising coordinator, Tucker Rocky Distributing
If you've ever wondered why you're not selling more accessories and generating more lines on your ticket, Robison will provide tips that can drive profit to your parts and accessories department.
 
11 a.m. 
Following the UTV Profit Tree From Sales to Service
Ty Bello, vice president of sales & marketing, American Landmaster
Industry veteran Ty Bello will get dealers fired up in a myriad of ways with his effective speaking approach. He'll walk dealers through all aspects of the store and show how the sale of a UTV can lead to profits in all of them.
 
Noon
Roundtable Discussion with UTV Manufacturers and Industry Leaders (includes lunch)
Hosted by Dave McMahon, editor in chief, Powersports Business magazine
We'll take an inside look at the UTV market from the viewpoint of UTV manufacturers and other industry insiders.
 
1:30-3 p.m.
Dealer "Kick-Off" Keynote: Selling Across Generations: Specific Actions That Drive Sales With Each Generation
Jason Dorsey, The Gen Y Guy
Knowing how to sell to each generation at the same time —  and seeing the research to prove it —  means the difference between fast growth and potentially millions of dollars  in lost sales. Bestselling author Jason Dorsey will expose new generational truths based on his latest research that will change how you think about selling to each generation at the same time. This presentation delivers sales results through ready-to-use actions and unexpected insights that work with each generation. (Sponsored by Gravely and STIHL)
 
Following the keynote, the show floor will be open 3-7 p.m. for the Dealer Day Preview. Dealers, retailers, distributors and the media will get an exclusive sneak peek at the newest products and one-on-one time with suppliers. A free dealer welcome reception begins at 5 p.m.
 
UTV University is free with trade show registration, but pre-registration is required. Registration for GIE+EXPO is $15 by September 8; $30 September 9 through October 16 and $60 thereafter. For information or to register: www.gie-expo.com. Other contact points: Facebook, info@GIE-EXPO.com,Twitter @GIE_EXPO and 800-558-8767/812-949-9200.

 
GIE+EXPO is sponsored by OPE, Professional Grounds Management Society and National Association of Landscape Professionals.