Drivers of Change in the Rural Equipment Market: The Internet

Mike Kelly, owner of Kelly Tractor & Equipment, explains how the internet has changed the rural lifestyle equipment market. Kelly is looking at new opportunities to get exposure through mobile apps and through the dealership's development of a mobile-friendly website.

Kelly Tractor & Equipment, of Longview, Texas, earned top honors as the 2015 Rural Lifestyle Dealer Dealership of the Year in the Single Store category.

RETURN TO DEALERSHIP OF THE YEAR VIDEO SERIES

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Michael Ellis

Michael Ellis is the Director of Sales at Lessiter Media. He joined the Lessiter team in 2009 and was previously the publisher of Rural Lifestyle Dealer. Ellis has years of experience in publishing across various markets, focusing on both business-to-business and consumer publications, particularly in trade media for agriculture and landscaping. Michael graduated of the University of Wisconsin-Milwaukee.

Contact: mellis@lessitermedia.com

Dave Kanicki

Dave Kanicki is the former Editor/Publisher (retired in 2020) Editor & Publisher of Ag Equipment Intelligence (AEI) and its related research, reports and broadcast channels. He joined Lessiter Publications in 2005 after decades of experience as an Editor & Publisher of metals manufacturing titles. His Farm Equipment and AEI work has been nationally recognized by both trade business and business press associations. He is a graduate of Central Michigan University.

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AEM Highlights Pro-Manufacturing Policy Initiatives

For its part, the editorial team at Lessiter Media, reporting on behalf of Farm Equipment, Rural Lifestyle Dealer, Ag Equipment Intelligence and Precision Lifestyle Dealer, joined the AEM Manufacturing Express at two of its stops, including Woods Equipment in Oregon, IL and Kuhn in Brodhead, Wisc.

Top Directory Listings

Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.

Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.

At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.

Drivers of Change in the Rural Equipment Market: The Internet

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Michael Ellis

Dave Kanicki