GIE+EXPO recently added a class specifically for rental dealers to its comprehensive education schedule. Combining this class with the opportunities available in the Dealer Resource Pavilion, 750 indoor exhibits and the outdoor demonstration area, rental dealers will find a full lineup of profit-boosting opportunities. GIE+EXPO 2012 is set for October 24-26 at the Kentucky Exposition Center.

Rental dealers are also invited to an exclusive Dealer Preview on Wednesday, October 24. The show floor will be open to dealers, distributors and media only from 3:00 to 7:00 p.m. with a free reception at 5:00 p.m. Following the reception, Kansas will perform, free, for GIE+EXPO attendees at Fourth Street Live!

Rental Class
Wednesday, October 24
1:00 – 3:00 p.m.
$25 (includes lunch & free gift)
Part 1 - EPA-Compliant Engines & Your Legal Obligations under the Clean Air Act
Part 2 - E-15 Fuels: A Huge Problem for the Rental Industry
New fuels and stringent EPA regulations are causing real problems for those in the business of renting and servicing equipment. Manufacturers’ engineers and technical specialists from small equipment suppliers to the rental industry will give presentations on the changing technologies as they stand now and where we can expect them to go in the future. There will be time at the end of each presentation for questions and answers.

In addition to the rental class, some of the sessions and certifications in the Dealer Resource Pavilion are applicable to rental businesses.

Free Owners’ and Managers’ Sessions
Thursday, October 25
2:00 – 3:00 p.m.
Branding and Marketing Your Business, presented by Bob Clements
In today’s volatile marketplace dealers can no longer be confident that they will be able to maintain the lines they currently sell, so it is smart strategy to brand and market your business independently of your vendors. This program will look at the importance of branding along with marketing strategies to quickly and cost-effectively grow a profitable business.

Friday, October 26
11:00 a.m. – Noon
Developing a Successful Business Plan, presented by Bob Clements
In this session participants will be given the tools and strategies for developing a working business plan to prepare for the 2013 season. Learn to drive profits, direct your employees and reduce the stress and frustration of constantly putting out fires.

Professional Technician Certification
Sponsored by EETC & NAEDA

Wednesday, October 24
$30/session
Each course is available three times: 9:00 – 10:30 a.m., 11:00 a.m. – 12:30 p.m., 1:30 – 3:00 p.m.
All courses are EETC and Power Pro Certified – At the completion of each session, technicians will have the opportunity to qualify for certification. Topics include:

  • Basics in Electrical Diagnostics
  • Basics in Two-Stroke Engine Diagnostics
  • Basics in EFI Systems

“In this economy many rental businesses are looking for new ways to generate profit. Equipment rental companies already pay service techs to take care of their equipment, so it makes sense to transform their existing service department into a profit center by taking care of the service work for their existing rental customers. At this year’s GIE+EXPO you can discover specific ways to improve the flow of work through your rental service department and take advantage of the technical training for service people,” said dealership-management guru Bob Clements.

An early-bird registration fee of $10 is being offered for a tradeshow pass until September 12. Beginning September 13 the fee will increase to $25. The onsite registration fee will be $50. Register on-line at www.gie-expo.com. Information about the show can also be obtained by contacting Sellers Expositions at 800-558-8767, 812-949-9200 or info@gie-expo.com.

Information about the show can be obtained on www.gie-expo.com, Facebook at www.facebook.com/gieexpo and by contacting Sellers Expositions at 800-558-8767, 812-949-9200 or info@gie-expo.com. Potential attendees and exhibitors who “Like” GIE+EXPO on Facebook will also be entered to win $1,000!

GIE+EXPO – the 9th largest tradeshow in America – is sponsored by the Outdoor Power Equipment Institute (OPEI), PLANET and PGMS. Hardscape North America (HNA) will be co-located on the show floor on the same dates. HNA is produced by the Interlocking Concrete Pavement Institute and endorsed by the Brick Industry Association and the National Concrete Masonry Association.