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Using Empathy to Educate & Sell

By Kayla Urban posted on September 27, 2017 | Posted in Best Practices

Columnist and industry expert Mike Wiles gives his feedback how to serve the new needs of today's rural lifestyle customers.

Lake County International Partners with United Way on Cub Cadet Giveaway

May 21, 2014 | Posted in Rural Lifestyle Market

Source: Moody County Enterprise

Interlakes Area United Way has teamed up with Lake County International in Madison to give away six Cub Cadet riding lawn tractors worth $1,800 each.

GIE EXPO 2014 Announces Educational Workshops

May 14, 2014 | Posted in Event Coverage

GIE+EXPO 2014 is set for Oct. 22-24 in Louisville, Ky., featuring the industry's largest tradeshow, an outdoor demonstration area, an exclusive preview day as well as learning opportunities for outdoor power equipment dealers.

Rental Dealers Have Opportunities for Education and Training at GIE EXPO

August 13, 2012 | Posted in Best Practices

GIE+EXPO recently added a class specifically for rental dealers to its comprehensive education schedule.

McCormick USA and Manitou Americas Executives Elected as AEM Directors

August 9, 2012 | Posted in Manufacturer News, Event Coverage

The Association of Equipment Manufacturers (AEM) has elected two new directors: Tiago Bonomo, President & CEO of McCormick USA, joins the AEM AG Sector Board, and Daniel Miller, President & CEO of Manitou Americas Inc., joins the AEM CE Sector Board. Both fill unexpired terms.

STIHL Inc. Hosts 2nd Annual Innovative Manufacturing Camp

July 24, 2012 | Posted in Manufacturer News, Best Practices

Source: STIHL Inc.

STIHL Inc., one of the world's leading manufacturers of handheld outdoor power equipment, believes educating the future workforce now will better equip young people with the right skills for the jobs of tomorrow.

Aramark Celebrates National School Lunch Week With a Focus on Local Farmers

October 11, 2011 | Posted in Best Practices

Aramark, a provider of school food and nutrition services, has partnered with school districts throughout the country to provide students with healthy, nutritious meals, as well as an understanding of how their meals are prepared and sourced.

Do You Know Your Customers?

By Lynn Marcinkowski Woolf posted on February 9, 2011 | Posted in Dealership Marketing

Communication from your dealership is just static if you're not sharing information your customers need. Knowing what they need starts with knowing who they are. The tool to get you there: A current, comprehensive customer database.

Must Read Free Eguides

Download these helpful knowledge building tools

Mowhawk Mowers Enters the Zero-Turn Space

Mowhawk mowers using decades of manufacturing experience to enter the zero-turn space and grow its dealer network.

Top Directory Listings

Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.

Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.

At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.