Social media's benefits to your dealership are undeniable. The drawbacks are there, too, based on how and what is posted on Facebook, Twitter, YouTube or other social media.

Large companies draft complicated, even legal documents regarding how their employees engage on social media on behalf of the company. You may not have the time or resources for that. Don’t worry. Farris Timimi, M.D., medical director for the Mayo Clinic Center for Social Media, shares his12-word social media policy:

• Don’t Lie, Don’t Pry
• Don’t Cheat, Can’t Delete
• Don’t Steal, Don’t Reveal

Read more about Dr. Timimi’s approach.

Need a jump start with your social media program? This recent Rural Lifestyle Dealer feature outlines 10 "must-do" steps to launch and maintain a social media presence that’s good for business. Number one: Set measurable goals. Number 10: Have fun.