Reviewing tractor market data from Constellation Data Solutions’ November report, issued Dec. 17, tractor dealers in the U.S. and Canada experienced a combined revenue decline of 36% in November, compared to one year ago, with -20% in U.S. and -55% from Canadian tractor dealers.
Tractor Market Data encompasses 221 dealers representing 157,000 new whole goods units and combined sales of $3B.
By the Numbers
In the U.S., tractor dealer revenue decreased 20% in November, similar to declines in March and September, which were -16% and -17% respectively. January, April, July and October data shows only zero to -1% growth.
The steepest declines were reported in the data coming in from Canada, where tractor dealer revenue declined 55% in November, after seeing similar declines in March at -54%, and June at -57%; September was the only month in 2024 which showed any revenue growth (+13%).
About the Report, Straight from the Source
- The report is based on a group of dealers who have reported their data over the previous three years.
- The dealer count, wholegood unit sale count, and total sales numbers above show the actual number of dealers and total sales being analyzed.
- The graph and analysis on the following pages is based on a smaller “same store” group of dealers who have submitted data each month for three years in a row.
- The report is showing data from combined sales of parts in all departments, wholegood sales and service repairs.
- The report is showing a year over year average with a yellow line indicating the current year performance over the previous year.
- Constellation Dealership Software companies, Ideal, c-Systems and Charter, have developed the largest database of dealership transactional sales, inventory position and task completion information in the tractor market.
- Drawing from over 1,700 dealers on a nightly basis, this data warehouse is the largest, most accurate source for dealership and market year-over-year trending information in the industry.
To view the full report, click here.
