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What Rural Lifestylers Want from You
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What Rural Lifestylers Want From You

Rural Neighbors Pool Resources

Missouri large property owners purchase equipment together to get the specialty equipment they want, while splitting the cost.
By Lynn Marcinkowski Woolf posted on August 4, 2018 | Posted in Niche Markets, Rural Lifestyle Market
A simple question across a property line, “Do you like this fence?” has led to an equipment purchasing partnership between large property owners Michael Woolf and Russ and Cynthia DeTrempe of Hartsburg, Mo.
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What Rural Lifestylers Want From you

Landscaping for Whitetails

Michigan hunter grows his deer management business by adding new equipment and developing promotional partnerships with his dealer.
By Lynn Marcinkowski Woolf posted on April 21, 2018 | Posted in Rural Lifestyle Market
Kasey Thren of Clare, Mich., transitioned from landscaping for people to landscaping for wildlife when he started his deer management business in 2012. He works with Gene's Power Equipment of Coleman, Mich.
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Green Orchid Staff
What Rural Lifestylers Want From You

Get Up to Speed on Issues Facing Landscapers

Limited work visas, restrictions on equipment and sharing the labor pool with the construction industry are all challenges that dealers should watch.
By Diana Dombrowski posted on June 12, 2017 | Posted in Best Practices
Landscapers across the country are facing a variety of challenges, including a lack of experienced workers, made worse by worker visa restrictions; restrictions on noisy equipment; and the ongoing issue of keeping fleets up and running.
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What Rural Lifestylers Want From You

Land Management Adds Value to Retirement Investments

Joe and Sharon Kapitany have searched out the right land and the right equipment to build their perfect retirement property.
By Lynn Marcinkowski Woolf posted on April 22, 2017 | Posted in Rural Lifestyle Market
Joe and Sharon Kapitany have bought and sold 7 different farms in 4 states over the last 9 years in pursuit of the perfect retirement property — and they have finally found it. In January 2016, they bought 150 acres near Simpson, Ill., and are now building a home and tackling numerous land management projects.
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What Rural Lifestylers Want From You

Landscaping Exclusively with Battery-Powered Equipment

South Pasadena, Calif., earns certification as the first American Green Zone Alliance Green Zone City in the U.S.
By Lynn Marcinkowski Woolf posted on November 12, 2016 | Posted in Niche Markets
The city of South Pasadena, Calif., was named the first American Green Zone Alliance (AGZA) Green Zone City in the U.S. This means all of the city’s 13 properties — comprising 41 acres (including 21 acres of mowing); 15 acres of hardscapes; 1 acre of hedges and more than 7 miles of edging — are maintained with battery-powered mowers, trimmers, edgers, hedgers and blowers.
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What Rural Lifestylers Want from You

10 Years of Understanding Rural Lifestyle Customers

Here are the stand-out stories and best takeaways from our long-standing series that helps dealers better understand their customers.
By Jaime Elftman posted on January 25, 2016 | Posted in Rural Lifestyle Market
Knowing your customers allows you to become more than salespeople and develop into a solution provider for them. You need to know their needs, help them find the equipment to satisfy those needs and follow up with service and parts to keep them working on and enjoying their properties day in and day out. By doing that, you can earn loyal customers.
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What Rural Lifestylers Want from You

Finding Opportunities in the Small Farming Trend

Consumer demand is growing for locally produced food and USDA is increasing funding for small and beginning farmers.
By Lynn Marcinkowski Woolf posted on November 14, 2015 | Posted in Niche Markets, Rural Lifestyle Market
Small farms and "micro-farms" are a trend that seems to encompass everything from patio "farming" to the small acreage producer. Here's why you need to pay attention to small farmers in your market who need equipment to grow their crops and their businesses.
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What Rural Lifestylers Want From You: Electrifying the Hunt

Chip Davis, a hunter and farmer from Mississippi, is loyal to an equipment brand because of its environmental qualities and to a dealer he can count on.
By Lynn Marcinkowski Woolf posted on August 6, 2015 | Posted in Rural Lifestyle Market
Chip Davis farms 3,500 acres of cotton, corn, soybeans, wheat and milo in Mississippi. His working hours may be spent on a tractor or in a combine, but his free time is spent in the woods with his family, hunting deer and turkey or trapping coyotes.
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What Rural Lifestylers Want From You: Working Together

Mat and JoAnn McCleary of Frog Construction specialize in maintenance and land clearing projects and depend on a fleet of tractors and their dealer.
By Lynn Marcinkowski Woolf posted on April 27, 2015 | Posted in Rural Lifestyle Market
Mat and JoAnn McCleary of Whidbey Island, Wash., both worked full-time jobs when they started Frog Construction, a landscape maintenance and construction company, and several other business ventures. Their businesses allow them to do what they like best: work outside, be independent and meet new people.
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Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.


Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.


At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

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Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.

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