The March 27, 1969 issue of The Delhi Dispatch featured an advertisement announcing Delhi Implement Co., Delhi, La., receiving the “South’s first shipment of John Deere’s new custom colored weekend freedom machines.”
Jim Mayfield successfully transitioned the John Deere portion of his Rainbow Ag dealership to Belkorp Ag and is helping establish a new future for himself and both dealerships.
Jim Mayfield, president of Rainbow Ag, had a thriving 2-store John Deere dealership in northern California, yet he knew that he would never be the multi-store, multi-million dollar John Deere “dealer of tomorrow.”
Investing in a robust website and computer network is helping Zimmerer Kubota & Equipment improve its business intelligence and boost connections with its customer base.
Equipment dealerships are under more pressure than ever to maximize the electronic end of their business, as they work to turn customer inquiries into sales or find actionable trends within the sales data they collect.
Chip Davis, a hunter and farmer from Mississippi, is loyal to an equipment brand because of its environmental qualities and to a dealer he can count on.
Chip Davis farms 3,500 acres of cotton, corn, soybeans, wheat and milo in Mississippi. His working hours may be spent on a tractor or in a combine, but his free time is spent in the woods with his family, hunting deer and turkey or trapping coyotes.
Co-op marketing programs in the U.S. across various industries are estimated to offer over $50 billion in dealer resources. Yet, many dealerships do not use these co-op funds to their fullest — leaving “free” dollars on the table.
“The toughest decisions we are making right now are based around personnel. Our most important internal investment is our people. This is also the largest part of our expenses, so when sales/margin decrease, you have to ‘right size’ the business and adapt. We have been adjusting our personnel expense to match the market. These are tough decisions when it affects families, friends and the community. This is not the first, nor the last cycle ... it will all work out and we will still be here alongside our customers and communities.”
Your outside display conveys something to everyone who drives into or past your dealership. It sends a message about who you are and what products you believe in and can have a huge impact on what you sell. Those messages can be detrimental to your image or enhance your image. Here are examples of both.
Investing in a robust website and computer network is helping Zimmerer Kubota & Equipment improve its business intelligence and boost connections with its customer base.
Equipment dealerships are under more pressure than ever to maximize the electronic end of their business, as they work to turn customer inquiries into sales or find actionable trends within the sales data they collect.
Jim Mayfield successfully transitioned the John Deere portion of his Rainbow Ag dealership to Belkorp Ag and is helping establish a new future for himself and both dealerships.
Jim Mayfield, president of Rainbow Ag, had a thriving 2-store John Deere dealership in northern California, yet he knew that he would never be the multi-store, multi-million dollar John Deere “dealer of tomorrow.”
With 5 locations in and around Fort Worth, Texas, Zimmerer Kubota serves a diverse array of customer segments, including small farmers, construction, municipalities and commercial lawn and turf customers. Having the look of a multi-store, full-service dealer network from the various departments, to the inventory and delivery trucks, to the computer and phone system is important to principal Sam Zimmerer.
Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product
Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative
solutions for Rural Lifestyle and Industrial Equipment customers.
Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and
has continued to push the boundaries of innovation and technology ever since. As a manufacturer of
diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial
equipment, Yanmar's products are sold in over 130 countries.
At Yanmar America, we are committed to providing our customers with the highest quality products
and services, backed by a strong team of professionals who share our dedication to excellence. We
look forward to the opportunity to work with you in achieving your goals.
Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.