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Rural Lifestyle Dealer

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Spring 2015

Volume: 9

Edition: 2

Building Business with Light Contractors

Table of Contents

Table of Contents

From the Field: Joining the Precision Ag Revolution

By Lynn Marcinkowski Woolf posted on April 27, 2015 | Posted in Product Innovations

The introduction of precision technologies for production agriculture began in the early 1980s and now, more than 30 years later, the technology is making its mark in the rural lifestyle segment, specifically in sprayers for golf course and turf maintenance.
Read More

Dealer Profile

CNY Farm Supply: Diversifying to Beat the Competition

The CNY family of dealerships began by serving the ag market and expanded to serve the complementary segments of power sports, rental and storage.

By Lynn Marcinkowski Woolf posted on April 27, 2015 | Posted in Best Practices, Rural Lifestyle Market

In just 15 years, the Law family of Cortland, N.Y., has built a family of dealerships that includes CNY Farm Supply, CNY Power Sports, CNY Rental and CNY Storage. The dealerships, with their complementary equipment and services, beat the competition by meeting the needs of area farmers, rural lifestylers, homeowners, landscapers and others.
Read More

Season to Season: Cracking the Municipal Code

Zimmerer Kubota & Equipment turns little known ‘buy boards’ into a valuable resource for increasing equipment sales and service revenue.

By John Dobberstein posted on April 27, 2015 | Posted in Best Practices, Rural Lifestyle Market

When open spaces in north Texas start “greening up” in March, employees at Zimmerer Kubota & Equipment know it’s time to get ready — and here are some strategies they use to meet seasonal challenges.
Read More

Season-to-Season: Zimmerer Kubota

Selling Opportunities with 'Buy Boards'

Many large, national entities have emerged that can serve as a lucrative link between equipment dealerships and government or non-profit customers.

By John Dobberstein posted on April 30, 2015 | Posted in Rural Lifestyle Market

If equipment dealers know where to look, there are number of cooperative-purchasing entities — some of them on a national scale — that can serve as a new source of purchase orders and equipment sales.
Read More

How to Sell: Expanding into Construction with Skid Steers

Specialize your approach to sales and service to successfully sell skid steer loaders to the construction market and related segments.

By Mike Wiles posted on April 18, 2016 | Posted in Niche Markets

In Rural Lifestyle Dealer’s 2017 Business Trends and Outlook Report, more than 31% of respondents said they planned to add skid steer loader products to their portfolio this year. That decision may not be surprising with many economic indicators showing a strong homebuilding market.
Read More

Products in Action, Spring 2015: Rhino

April 28, 2015

Read Products in Action
Read More

How to Sell: Skid Steers & Attachments

Becoming an Expert on Skid Steer Loaders

By Mike Wiles posted on April 30, 2015 | Posted in Niche Markets

If you’ve never been around skid steer loaders and want to enter the market, you need to know the basics. The customer base for these products will generally know exactly what they’re looking for in terms of features and options. Your challenge is to predict what they want ahead of time so you can order the right machines.
Read More

What Rural Lifestylers Want From You: Working Together

Mat and JoAnn McCleary of Frog Construction specialize in maintenance and land clearing projects and depend on a fleet of tractors and their dealer.

By Lynn Marcinkowski Woolf posted on April 27, 2015 | Posted in Rural Lifestyle Market

Mat and JoAnn McCleary of Whidbey Island, Wash., both worked full-time jobs when they started Frog Construction, a landscape maintenance and construction company, and several other business ventures. Their businesses allow them to do what they like best: work outside, be independent and meet new people.
Read More

Market Opportunities

Upselling Your Way to Higher Revenues

Understand rural lifestylers’ future needs, feature preferences and time constraints to uncover ways to sell more of what they want.

By Lynn Marcinkowski Woolf posted on April 27, 2015 | Posted in Rural Lifestyle Market

For every sale, make it your goal to uncover other equipment customers need or that will make their job easier — providing a better long-term solution for them and more revenue for your dealership.
Read More

Marketing Matters: How Secure is Data Your Dealership Collects?

Take precautions to protect customer and employee data.

By Lisa Bocklage posted on April 27, 2015 | Posted in Best Practices, Dealership Marketing

“40 Million Card Accounts Affected by Security Breach at Target” was the alarming headline in December 2013, describing one of the largest data breaches in history. Millions of Target’s customers’ credit and debit cards were compromised and it cost Target over $100 million to rectify. On the heels of this announcement, 2014 didn’t miss a beat on big data breaches. Several corporations fell victim to credit card breaches, including Neiman Marcus, Sally Beauty, Michaels, United Parcel Service, Dairy Queen and Home Depot.
Read More

Q&A

Dealer Q&A: Winning Back a Customer

April 27, 2015 | Posted in Best Practices

Dealers share what they do to resolve issues and prove to customers they are the right partner for their equipment needs.
Read More

Take the Lead: Would You Enthusiastically Re-Hire Yourself?

Define your success and be open to learning new skills.

By Monte Wyatt posted on April 27, 2015 | Posted in Best Practices

Imagine that you are an investor in your business and you have hired someone to run it for you. That person you have hired just happens to be you. What do you expect out of that person?
Read More

Managing the Store

Surviving the New Retail Environment

Add strategies to adapt to the new way customers shop and buy.

By Mike Wiles posted on April 27, 2015 | Posted in Best Practices

The rural lifestyler who’s never been on the seat of a tractor stops you in the middle of your sales spiel to say that your competitor’s tractor will pick up 75 more pounds than your brand will. The first instinct is to say, “How is that relevant?” You bite your tongue, smile and say, “You’ve done some serious research, I’m impressed! Their tractor does pick up a little more than ours, but ours is heavier and has a longer warranty. If you need more lift capacity, we could be looking at the next model size in our line.”
Read More
Featured Articles

Featured Articles

Dealer Profile

CNY Farm Supply: Diversifying to Beat the Competition

The CNY family of dealerships began by serving the ag market and expanded to serve the complementary segments of power sports, rental and storage.

By Lynn Marcinkowski Woolf posted on April 27, 2015 | Posted in Best Practices, Rural Lifestyle Market

In just 15 years, the Law family of Cortland, N.Y., has built a family of dealerships that includes CNY Farm Supply, CNY Power Sports, CNY Rental and CNY Storage. The dealerships, with their complementary equipment and services, beat the competition by meeting the needs of area farmers, rural lifestylers, homeowners, landscapers and others.
Read More

Season to Season: Cracking the Municipal Code

Zimmerer Kubota & Equipment turns little known ‘buy boards’ into a valuable resource for increasing equipment sales and service revenue.

By John Dobberstein posted on April 27, 2015 | Posted in Best Practices, Rural Lifestyle Market

When open spaces in north Texas start “greening up” in March, employees at Zimmerer Kubota & Equipment know it’s time to get ready — and here are some strategies they use to meet seasonal challenges.
Read More

From the Field: Joining the Precision Ag Revolution

By Lynn Marcinkowski Woolf posted on April 27, 2015 | Posted in Product Innovations

The introduction of precision technologies for production agriculture began in the early 1980s and now, more than 30 years later, the technology is making its mark in the rural lifestyle segment, specifically in sprayers for golf course and turf maintenance.
Read More
Digital Edition

Digital Edition

2015 Spring Digital Edition of Rural Lifestyle Dealer

April 30, 2015

Read flipbook version Products in Action: Rhino
Read More
Online Extras

Online Extras

Season To Season: Zimmerer Kubota

By John Dobberstein posted on February 13, 2015 | Posted in Best Practices

With 5 locations in and around Fort Worth, Texas, Zimmerer Kubota serves a diverse array of customer segments, including small farmers, construction, municipalities and commercial lawn and turf customers. Having the look of a multi-store, full-service dealer network from the various departments, to the inventory and delivery trucks, to the computer and phone system is important to principal Sam Zimmerer.
Read More

Season-to-Season: Zimmerer Kubota

Selling Opportunities with 'Buy Boards'

Many large, national entities have emerged that can serve as a lucrative link between equipment dealerships and government or non-profit customers.

By John Dobberstein posted on April 30, 2015 | Posted in Rural Lifestyle Market

If equipment dealers know where to look, there are number of cooperative-purchasing entities — some of them on a national scale — that can serve as a new source of purchase orders and equipment sales.
Read More

How to Sell: Skid Steers & Attachments

Becoming an Expert on Skid Steer Loaders

By Mike Wiles posted on April 30, 2015 | Posted in Niche Markets

If you’ve never been around skid steer loaders and want to enter the market, you need to know the basics. The customer base for these products will generally know exactly what they’re looking for in terms of features and options. Your challenge is to predict what they want ahead of time so you can order the right machines.
Read More
Products in Action

Products in Action

Products in Action, Spring 2015: Rhino

April 28, 2015

Read Products in Action
Read More

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Top Directory Listings

Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.

Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.

At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.

Rural Lifestyle Dealer

View Archived Issues

Spring 2015

Table of Contents

From the Field: Joining the Precision Ag Revolution

CNY Farm Supply: Diversifying to Beat the Competition

Season to Season: Cracking the Municipal Code

Selling Opportunities with 'Buy Boards'

How to Sell: Expanding into Construction with Skid Steers

Products in Action, Spring 2015: Rhino

Becoming an Expert on Skid Steer Loaders

What Rural Lifestylers Want From You: Working Together

Upselling Your Way to Higher Revenues

Marketing Matters: How Secure is Data Your Dealership Collects?

Dealer Q&A: Winning Back a Customer

Take the Lead: Would You Enthusiastically Re-Hire Yourself?

Surviving the New Retail Environment

Featured Articles

CNY Farm Supply: Diversifying to Beat the Competition

Season to Season: Cracking the Municipal Code

From the Field: Joining the Precision Ag Revolution

Digital Edition

2015 Spring Digital Edition of Rural Lifestyle Dealer

Online Extras

Season To Season: Zimmerer Kubota