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Blue River Tractors Invests in Advertising

April 5, 2017 | Posted in Dealer News

Tony Winslett, co-owner, says, "We spend more on advertising per size of dealership than most dealerships in the country."

Blue Rivers Management Team

2016 Dealership of the Year: Blue River Tractors of Durant, Okla.

Blue River Tractors earns Rural Lifestyle Dealer’s top honor in 2016 for its focus on customer service, marketing and approach to management.

By Lynn Marcinkowski Woolf posted on November 12, 2016 | Posted in Dealer News, Best Practices

Blue River Tractors of Durant, Okla., had its beginnings as a repair shop and the dealership continued its customer-first philosophy when it became a tractor dealership in 2010.

Dealership of the Year

Leveraging the Power of Advertising

November 3, 2016 | Posted in Best Practices

Tony Winslett, co-owner of Blue River Tractors, shares why he believes consistent advertising is "an extra salesperson." Blue River Tractors is Rural Lifestyle Dealer's 2016 Dealership of the Year.

Dealership of the Year

Sharing the Mahindra Story

November 3, 2016 | Posted in Best Practices

Tony Winslett, co-owner of Blue River Tractors, shares why he thinks it's important to share the story behind a brand to win over customers. Blue River Tractors is Rural Lifestyle Dealer's 2016 Dealership of the Year.

Dealership of the Year

Shortening the 'Learning Curve' for Customers

November 3, 2016 | Posted in Best Practices

Tony Winslett, co-owner of Blue River Tractors, talks about the "toolbox" of questions he asks rural lifestyle customers to better understand their needs. Blue River Tractors is Rural Lifestyle Dealer's 2016 Dealership of the Year.

Dealership of the Year

Strategy for Adding Product Lines

November 3, 2016 | Posted in Best Practices

Tony Winslett, co-owner of Blue River Tractors, shares their strategy for taking on a new product line. Blue River Tractors is Rural Lifestyle Dealer's 2016 Dealership of the Year.

Dealership of the Year

Establishing a New Dealership

November 3, 2016 | Posted in Best Practices

Tony Winslett, co-owner of Blue River Tractors, shares how and why the dealership was established in 2010. Blue River Tractors is Rural Lifestyle Dealer's 2016 Dealership of the Year.

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Mowhawk Mowers Enters the Zero-Turn Space

Mowhawk Mowers Enters the Zero-Turn Space

Mowhawk mowers using decades of manufacturing experience to enter the zero-turn space and grow its dealer network.

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Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.

Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.

At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.

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