Items Tagged with 'Terra Force'

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Berman

Dealers ‘Sound Off:’ Doug Nord and Tim Berman

Two dealers share their thoughts on Big Box competition, service pricing strategies, brand loyalty, new products and more.
What’s on your mind? What keeps you up at night? What is right or wrong with the rural equipment industry? In this new series, “Dealers Sound Off,” dealers bring up issues related to those questions and our goal is to generate ideas from other dealers who may be facing the same issues.
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Dealership of the Year

Leveraging the Power of Advertising

Tony Winslett, co-owner of Blue River Tractors, shares why he believes consistent advertising is "an extra salesperson." Blue River Tractors is Rural Lifestyle Dealer's 2016 Dealership of the Year.
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Dealership of the Year

Sharing the Mahindra Story

Tony Winslett, co-owner of Blue River Tractors, shares why he thinks it's important to share the story behind a brand to win over customers. Blue River Tractors is Rural Lifestyle Dealer's 2016 Dealership of the Year.
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Dealership of the Year

Shortening the 'Learning Curve' for Customers

Tony Winslett, co-owner of Blue River Tractors, talks about the "toolbox" of questions he asks rural lifestyle customers to better understand their needs. Blue River Tractors is Rural Lifestyle Dealer's 2016 Dealership of the Year.
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Dealership of the Year

Strategy for Adding Product Lines

Tony Winslett, co-owner of Blue River Tractors, shares their strategy for taking on a new product line. Blue River Tractors is Rural Lifestyle Dealer's 2016 Dealership of the Year.
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Dealership of the Year

Establishing a New Dealership

Tony Winslett, co-owner of Blue River Tractors, shares how and why the dealership was established in 2010. Blue River Tractors is Rural Lifestyle Dealer's 2016 Dealership of the Year.
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