Items Tagged with 'research'

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Lynn Woolf
From the Desk of Lynn Woolf

Dare to Be Ranked By Your Customers

There are so many customer surveys being released these days that it's easy to become indifferent to them. What do researchers really know about customer satisfaction? After all, they're not face-to-face with customers, they're not backed up in the shop and they're not battling for every last sale.
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