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Season-to-Season: Power Centers of Madison

By Kim Schmidt posted on November 9, 2016

Duane Nolden and Ed Prochaska, owners of Power Centers of Madison, had been working together at another rural lifestyle dealership in the Madison, Wis., area for 15 years before they went into business on their own. At that dealership, Nolden was the general manager while Prochaska managed the shop. “We were pretty much running the business. The owner of the dealership was trying to sell it at the time, but things didn’t come together the way we wanted to buy the place,” Nolden says.

Season-to-Season: Expanding the Business

Expanding to Trailer Sales

By Margaret Naczek posted on August 6, 2016 | Posted in Dealership Marketing

Ed Prochaska, co-owner of Prairie Power Center, grew tired of mowing his extra acre of land. He had purchased the land to combat the quickly expanding commercial development area just off Highway 151 in Sun Prairie, Wis.

Season to Season

Expanding the Business

The owners of Power Centers of Madison talk about the struggles and successes of opening a second store.

By Margaret Naczek posted on August 6, 2016 | Posted in Dealership Marketing

With summer sales of lawn and garden equipment in full swing, Ed Prochaska, co-owner of Prairie Power Center, always has a full list of things to do at his dealership in Sun Prairie, Wis.

Choosing Which Lines to Carry

April 23, 2016 | Posted in Best Practices

Middleton Power Center and Prairie Power Center, which make up the Power Centers of Madison, carry 11 different lines of equipment. While manufacturer representatives regularly visit the dealership, Duane Nolden, co-owner, says the only new line they’ve taken on in the last 2 years is Ventrac.

Reinvesting in the Business

April 23, 2016 | Posted in Best Practices

Every few years, Middleton Power Center and Prairie Power Center, which make up the Power Centers of Madison, invest in facility improvements, says co-owner Duane Nolden.

Season-to-Season

Matching Customers with the Right Product All Year Long

Power Centers of Madison shares best practices for working through the seasonality of the outdoor power equipment market in the ‘Season-to-Season’ series.

By Kim Schmidt posted on April 23, 2016 | Posted in Best Practices

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Mowhawk Mowers Enters the Zero-Turn Space

Mowhawk mowers using decades of manufacturing experience to enter the zero-turn space and grow its dealer network.

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Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.

Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.

At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.