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Understanding the ‘Considered Purchase’ & the 'Decision-Making Unit'

By Mike Lessiter posted on December 18, 2023 | Posted in Best Practices, Dealer-to-Dealer Resources

I recently ran into a friend at a funeral who was a colleague on the Media Growth Executive Peer Group with me for many years. Several years my senior, Tim Fixmer is among the leaders I most admire in business-to-business (B2B) marketing.

Improving Customer Service: Recognize Generational Differences

For as much work as you do on equipment, your people skills are going to be where the rubber hits the road

By Jamie Cooper posted on August 18, 2023 | Posted in Best Practices

Taking a one-size-fits-all approach to customers (and employees) will likely leave you frustrated and those you work with dissatisfied. The goal of this article is to help you better understand the differences between the generations you serve — and employ — why they matter, and how you can use that information to build a better business.

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2023 Dealer Business Trends & Outlook

With ‘Historic’ in the Rearview, Dealers Prep for More ‘Realistic’ 2023

Dealers are anticipating parts and service business to remain strong in 2023

By Gregg Wartgow posted on March 6, 2023 | Posted in Data & Forecasts

According to the results of Rural Lifestyle Dealer’s annual dealer survey, the crack in rural lifestyle dealer optimism that emerged last year has widened a bit more.

Takeuchi Announces Kirby-Smith as New Dealer in Kansas City

December 19, 2019 | Posted in Manufacturer News, Dealer News

Headquartered in Oklahoma City, Okla., Kirby-Smith opened in 1983 and now has full-service branches in 11 cities across the U.S.

Rural Equipment Intelligence

Landscape Contractors Expect Revenue Growth into 2018

By Dave Kanicki posted on November 11, 2017 | Posted in Data & Forecasts

Landscape contractors are expressing positive sentiments about growing revenues and purchasing equipment through the remainder of 2017 and into early 2018, according to Seaport Global Securities’ most recent quarterly survey of landscape contractors.

Power Show Ohio to Relaunch as Lawn and Rural Equipment Expo

July 27, 2017 | Posted in Event Coverage

Source: Farm and Dairy

The focus will include lawn, landscape, small farm and rural lifestyle equipment.

Coping with Labor Shortages

March 6, 2015

Bob Talaga, owner of Armstrong Implements, Swift Current, Sask., explains the challenges he faces in finding good employees and the changes his dealership is making in their recruiting strategies.

On the Record: Current Ag Equipment Fleet is Youngest in 30 Years

January 23, 2015 | Posted in Manufacturer News

In today's newscast we report on the results of the latest Dealer Business Trends & Outlook report, how the lifespan of precision farming equipment compares to machinery, a drop in ag equipment demand in 2015 and how 2014 equipment sales stack up again the 5- and 10-year averages.

Industry Q&A: Recurring Training Issues

January 13, 2015 | Posted in Best Practices

What recurring training issues do you face and how are you addressing them?

From the Field: Customer Service that Loses Business

By Lynn Marcinkowski Woolf posted on January 13, 2015 | Posted in Dealership Marketing

Dealers struggle to balance business reality with a customer who expects their repair to be a priority, no matter if it's the first time in the dealership or if their equipment should really be scrapped.

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Mowhawk Mowers Enters the Zero-Turn Space

Mowhawk mowers using decades of manufacturing experience to enter the zero-turn space and grow its dealer network.

Top Directory Listings

Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.

Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.

At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.