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Season-to-Season: Williams Tractor

Williams Tractor, with locations in Arkansas and Louisiana, keeps its shop personnel busy and productive year-round. The dealership team, led by Doug Williams, Dwight Williams and Gary Tollett, shares its best practices related to service personnel in this second installment of the “Season-to-Season” series.
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Season to Season

Williams Tractor: Maximizing the Impact of Seasonal Employees

Williams Tractor of Fayetteville, Ark., focuses on year-round staffing averages, finding and mentoring employees and rewarding extra effort.
Williams Tractor, with locations in Arkansas and Louisiana, keeps its shop personnel busy and productive year-round. The dealership team shares its best practices related to service personnel in this second installment of the “Season-to-Season” series. These practices have enabled the dealership to avoid off-season drains on cashflow.
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Wiliams_Staff.jpg
Season-to-Season

Williams Tractor: Making the Sale

Williams Tractor of Fayetteville, Ark., shares strategies regarding margins, rental, marketing and more in the first installment of the 2017 ‘Season-to-Season’ series.
One of the biggest decisions facing dealerships revolves around setting fair equipment margins. If high profit is the goal, sales may be lost to competitors, but aggressive pricing could lead some to feel they could have done better.
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