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[Podcast] Misunderstanding the Rural Lifestyle Customer

In this episode of the Rural Lifestyle Dealer podcast, brought to you by Yanmar, Mike Wiles, of AskTractorMike.com and EDMforSales.com, shares strategies for understanding the diverse rural lifestyle customer segment.
April 17, 2017 | Posted in Best Practices
In this episode of the Rural Lifestyle Dealer podcast, brought to you by Yanmar, Mike Wiles, of AskTractorMike.com and EDMforSales.com, shares strategies for understanding the diverse rural lifestyle customer segment.
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Managing the Store

Making Time to Be Nice

Treat everyone well, whether they’re a potential customer or not.
By Mike Wiles posted on August 6, 2016 | Posted in Dealership Marketing
We’re in an age with lots of negativity, and we’re incredibly busy. Couple the seasonality of the equipment business and resulting fatigue with some difficult customers and it’s easy to have a short fuse. It’s a challenge for everyone, from the owner down, to build relationships at all times … especially with non-customers.
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Managing the Store

Making Time to Be Nice

Treat everyone well, whether they’re a potential customer or not.
By Mike Wiles posted on August 6, 2016 | Posted in Dealership Marketing
We’re in an age with lots of negativity, and we’re incredibly busy. Couple the seasonality of the equipment business and resulting fatigue with some difficult customers and it’s easy to have a short fuse. It’s a challenge for everyone, from the owner down, to build relationships at all times … especially with non-customers.
Read More
Managing the Store

Gaining Customers Through YouTube

Use videos to teach and you’ll build relationships and develop customer loyalty.
By Mike Wiles posted on April 23, 2016 | Posted in Dealership Marketing
I’m a huge fan of using video for marketing. I was hooked the day I went online to find information about how to fix cracks in asphalt driveways. A how-to video popped up in the search and I’d much rather watch someone show me how to do something than read about it. I used the product in the video and applied it just the way I was shown and it helped me fix my problem.
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Managing the Store

Gaining Customers Through YouTube

Use videos to teach and you’ll build relationships and develop customer loyalty.
By Mike Wiles posted on April 23, 2016 | Posted in Dealership Marketing
I’m a huge fan of using video for marketing. I was hooked the day I went online to find information about how to fix cracks in asphalt driveways. A how-to video popped up in the search and I’d much rather watch someone show me how to do something than read about it. I used the product in the video and applied it just the way I was shown and it helped me fix my problem.
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Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.


Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.


At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

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Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.

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